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Green Mountain Coffee Roasters, Inc. Appoints Brian Kelley CEO Effective December 3, 2012

Lawrence J. Blanford has been President and CEO of GMCR since assuming the role from the Company’s founder, Bob Stiller, in 2007.

Mardy continued, “Under Larry’s leadership over the last five years, GMCR evolved from what was a regional coffee roaster to an established leader in single-serve beverages with more than 5,800 employees across North America. We are grateful to Larry for his guidance and dedication and look forward to his insight during what we believe will be a very smooth and seamless transitional period.”

“I could not be more proud of what the GMCR organization has accomplished during my tenure,” said Lawrence J. Blanford, President and CEO. “I am certain that Brian is the right successor and will enable the Company to fulfill what I believe is its tremendous potential. I look forward to working closely with him to ensure a smooth leadership transition.”

Additional Biographical Information for Brian Kelley

Brian Kelley joined Coca-Cola in 2007 as President and General Manager, Still Beverages and Supply Chain North America. The business consisted of all Coca-Cola juices, waters, teas, sports drinks, enhanced waters and energy drinks. His responsibilities encompassed 15 major brands, including Vitaminwater, Smartwater, Simply, Minute Maid, odwalla, Fuze, Nestea, Dasani, Powerade and Gold Peak.

Prior to Coca-Cola, Mr. Kelley was President and Chief Executive of SIRVA, Inc. (formerly North American Van Lines), a $3.7 billion leading provider of relocation solutions to a well-established and diverse customer base around the world. His earlier experience includes Ford Motor Company, where he was President of its $13 billion Lincoln/Mercury division and General Electric Company, GE Appliance Division where he held roles of increasing responsibility until named Vice President and General Manager, Sales and Distribution. Kelley began his career in sales at Procter & Gamble and over a period of years, worked his way up through brand management.

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