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Western Europe B2C E-Commerce Report 2012

• Rank 4: Profile of Apple

• Rank 5: Profile of Vodafone

• Rank 6: Profile of Privalia

• Rank 7: Profile of Ikea

• Rank 8: Profile of Amazon

• Rank 9: Profile of Carrefour

• Rank 10: Profile of Buy VIP

5. ITALY B2C E-COMMERCE REPORT 2012

5.1. Management Summary

5.2. Trends

• B2C E-Commerce Trends in Italy, 2011

• Online Activities in Italy, in % of Internet Users, Q4 2010 & Q4 2011

• Geographical Location of Online Shops used by Online Shoppers in Italy, in % of Online Shoppers, 2011

• Breakdown of Online Payment Methods in Italy, in % of Online Shoppers, 2011 (by Credit Card, PayPal, Other)

• Daily Deal Trends in Italy, 2012

• Private Online Sales Trends in Italy, 2012 and Private Online Sales Value, in EUR million, 2010 & 2012f

• Social Commerce Trends in Italy, 2011/2012 and Share of Online Retailers using Social Media, in %, 2011

• Mobile Ticketing Trends in Italy, 2012

• Smartphone Users accessing Online Retail, in the EU5 and by Country, including Italy; incl. Year-on-Year Growth, Share of Smartphone Users, and Year- on-Year percentage Point Increase, May 2011 vs. May 2012

• Breakdown of Mobile Commerce in Italy, by Services and Products, in %, 2010 & 2011f

5.3. Sales• B2C E-Commerce Sales in Italy, in USD billion and % Change, 2010-2016f• B2C E-Commerce Sales in Italy, in EUR billion, 2010-2012f• Mobile Commerce Sales in Italy, in EUR million, 2010 & 2011f

5.4. Shares

• Share of B2C E-Commerce on total Retail Sales in Italy, in %, 2010-2015f

• Share of Mobile Commerce on total B2C E-Commerce Sales in Italy, in %, 2010 & 2011f

5.5. Products• Types of Goods and Services bought online in Italy, in % of Online Shoppers, 2011• Types of Goods and Services bought online in Italy, in % of Sales, 2011• Online Shopping Product Category Growth Rates in Italy, in %, 2012f• Online Shopping Product Category Growth Rates in Italy, in %, 2011

5.6. Users / Shoppers

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