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Western Europe B2C E-Commerce Report 2012

• B2C E-Commerce Sales in Spain, in USD billion and

in % Growth, 2010-2016f

• B2C E-Commerce Sales in Spain, in EUR billion,

2009-2011

• Quarterly B2C E-Commerce Sales in Spain, in EUR

billion and in % Year-on-Year Growth, Q1 2010-Q4

2011

4.4. Shares• Share of B2C E-Commerce on total Retail Sales inSpain, in %, 2010-2014f

4.5. Products

• Leading Online Product Categories in Spain, in % of

Online Shoppers, 2011

• Digital Content Product Category Purchases in Spain,

in % of Online Shoppers, 2009-2011

• Leading Online Product Categories in Spain, by Share

of Turnover, in %, Q4 2011

• Leading Online Product Categories in Spain, by Share

of Transactions, in %, Q4 2011

4.6. Users/Shoppers• Individuals in Europe using the Internet, by Country,in %, 2009-2011• Internet and Broadband Household Penetration inEurope, in %, 2007, 2009 & 2011• Fixed Broadband Subscribers in Spain, in Total (millions)and per 100 Inhabitants, compared to Germany,USA, and the OECD Total, 2006-2011• Fixed Broadband Subscribers in Spain, by AccessTechnology, compared to the OECD Average, in %,2011• Share of Online Shoppers in Spain, compared to theEU Average, in % of Individuals, 2006-2011• EU Comparison of Online Shopper Penetration, in %of Population, 2011• Breakdown of Online Shoppers in Spain, by Genderand Age Group, in %, 2011• Breakdown of Online Shoppers in Spain, by Region, in%, 2011

4.7. Players

• Top 55 B2C E-Commerce Websites in Spain, ranked

by Unique Visitors (Users) from Spain, May 2012

• Rank 1: Profile of Movistar

• Rank 2: Profile of Orange

• Rank 3: Profile of El Corte Inglés

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