Western Europe B2C E-Commerce Report 2012
4.2. Trends• B2C E-Commerce Trends in Spain, 2011• Online Activities in Spain, in % of Internet Users,2011• Preferred Online Payment Methods in Spain, in % ofInternet Users, 2011• Breakdown of main Concerns regarding OnlineShopping in Spain, including Online Payments, in %of Internet Users, May 2012• Problems regarding Online Shopping in Spain, in %of Online Shoppers, 2010 & 2011• Share of Companies selling online in the EU, incl.Spain, in % of Companies, 2011• Number of B2C E-Commerce Transactions in Spain,in millions and in % Year-on-Year Growth, Q12010-Q4 2011• Breakdown of B2C E-Commerce Turnover andTransactions in Spain, by Place of Transaction, in %,Q4 2011• Social Commerce Trends in Spain, 2011 and Shareof Social Media Users reading Reviews on SocialNetworking Sites before making a Purchase, in %,2011• Food E-Commerce Trends in Spain, 2012• Mobile Commerce Trends in Spain, 2011/2012 andMobile Commerce Revenue Growth Rates, in %, 2011• Smartphone Users accessing Online Retail, in theEU5 and by Country, including Spain; incl.Year-on-Year Growth, Share of Smartphone Users,and Year-on-Year percentage Point Increase, May 2011 vs. May 2012• Mobile Activities in Spain, in % of Mobile Phone Userswith Internet Access, February 2011• Types of Transactions made via Mobile Phone inSpain, in % of Mobile Phone Users, February 2012• Share of Mobile Commerce Revenues on total B2CE-Commerce Revenues in Spain, in %, 2011• Place of Smartphone Use in Spain, in % ofSmartphone Users, January-February 2012• Actions ever taken by Smartphone Users in Spainafter looking for local Information, in %,Jan-Feb 2012• Frequency of Purchases via Smartphone in Spain, in% of Smartphone Shoppers, January-February 2012• Influence of Smartphones on Purchase Decisions inSpain, in % Smartphone Users, January-February2012• Purchasing Method following Smartphone Researchin Spain, in % Smartphone Users, January-February2012
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