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Nov. 20, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Pay-TV Cord Re-connectors and the Netflix Exes http://www.reportlinker.com/p01042131/Pay-TV-Cord-Re-connectors-and-the-Netflix-Exes .html#utm_source=prnewswire&utm_medium=pr&utm_campaign=VOD
This Market Focus analyzes two consumer segments: those who recently re-subscribed to pay-TV service after a brief hiatus and those who canceled their subscription to the Netflix Watch Instantly service.It identifies the key factors influencing their decisions and the implications these trends have for the pay-TV industry."Economic factors rather than content considerations are pushing consumers back towards traditional pay-TV services. Consumers treat over-the-top video as both a backup and complementing source of content while traditional pay-TV service plays the dominant role in home video consumption. Traditional tactics (discounts, promotions, etc.) will therefore be effective in fighting over-the-top video, but pay-TV providers will be vulnerable to encroachment until they offer lower-cost options to budget-strapped consumers."
Table of Contents
Pay-TV Re-connectors and the Netflix ExesAbout the ResearchPrevious ResearchKey FindingsRecommendationsTrending DataPay-TV Subscribers (2011-2012)Pay-TV Subscription Trends (2010-2011)Pay-TV Feature Usage (2010-2012)Pay-TV vs. Netflix (Q1/12)Pay-TV Re-connectorsChange of Pay-TV Service in the Past (Q1/12)Re-Subscription to Pay-TV Service by Age (Q1/12)Re-Subscription to Pay-TV Service by Income (Q1/12)Top Reasons for Cancelling Pay-TV Package (Q1/12)Reasons Pay-TV Re-connectors Cancelled Served by Age (Q1/12)Primary Video Source When Not Using Pay-TV Service (Q1/12)Cancelled for Internet Video: Primary Video Source When Not Using Pay-TV Service (Q1/12)Satisfaction with Video Services When Not Using Pay-TV Service (Q1/12)Pay-TV Provider After Re-Subscribing (Q1/12)Factors Influencing Re-Subscription of TV Service (Q1/12)Factors Influencing Re-Subscription of TV Service by Provider (Q1/12)Cancelled for Internet Video: Factors Influencing Re-Subscription of TV Service (Q1/12)Former Netflix SubscribersNetflix Subscription (Q1/12)Netflix Subscription and Cancellation by Age (Q1/12)Top Reasons for Cancelling Netflix Subscription (Q1/12)Top Reasons for Cancelling Netflix Subscription by Income (Q1/12)
To order this report: VOD Industry: Pay-TV Cord Re-connectors and the Netflix Exes
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