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TheStreet Open House

Pastilla's Blog, "The Capsule" Explores Ins And Outs Of The Creative Process

MONROVIA, Calif., Nov. 20, 2012 /PRNewswire/ -- In a move to connect and share ideas with fellow design and art enthusiasts, current and potential clients and other creative professionals, award-winning design consulting firm The Pastilla Institute of Design today announced the launch of its new blog, The Capsule.

The "Capsule" name is an offshoot of the Pastilla brand name; "pastilla" means "pill" in Spanish. Pastilla created the blog to give readers an insider's perspective on the concept development and design process that drives each Pastilla project. Articles will feature snippets of what goes on in the studio at various stages of a project's evolution and will reference work by other artists, graphic designers, furniture designers, architects and others that resonates with the Pastilla creative team.

"We see the blog as our little corner of the web, packed with ideas, innovation and information - all the ingredients that make Pastilla what it is," explained Pastilla Creative Director and Founder Rudy Manning. "As designers, we draw inspiration from a variety of creative disciplines as well as the world at large. However, our finished work reflects only a fraction of the countless ideas we encounter and explore as we complete each project. We created 'The Capsule' to share these images, stories and concepts that move us with other design enthusiasts. It's a platform for us to show people who we are, what we do and most importantly, why we love what we do."

About Pastilla:

The Pastilla Institute of Design is a creative consulting firm focused on strategic branding, print, advertising, motion graphics, web design, and interactive design. Since 2004, Pastilla has collaborated with major global names such as Nokia, Microsoft, Sony, Disney, AT&T and Warner Bros. on commercials and other advertising, online media, exhibition concepts, books and film titles, visually articulating branding initiatives and corporate values through the lens of concept and design. For more information, please visit The Pastilla Institute of Design.

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