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November 20, 2012 /PRNewswire/ --
Barton & Guestier: The passport to the great French Appellations
Barton & Guestier has completed the worldwide launch of the new packaging of its extensive range of AOC wines
, covering 19 appellations* coming from six of the main French winegrowing regions.
To view the Multimedia News Release, please click:
The new educative labels represent a true invitation to travel to
France and to
discover and learn about the great French vineyards and their appellations. Labels mention the name of the
varietals and also
taste descriptors for the classic appellations
. The prestigious appellations carry a regional or village symbol. The
distinctive label shape, the
strong Barton & Guestier branding (both on the label and the capsule) and the
red B&G Passeport stamp make this range very
impactful on the shelf.
The backlabels provide information and
QR codes linking to the
product sheet, the
B&G website and the company
fanpage on Facebook. The classic appellations of each region are delivered in right-weight
Bordeaux and Burgundy shape bottles and the prestigious appellations are delivered in specific or regional bottles. All the wines carry the familiar B&G Barton & Guestier gold caps, for easy recognition on the shelf.
The new packaging replaces the Barton & Guestier Gold Labels. The
quality of the wines, vinified and monitored by the B&G winemaking team, remains unchanged.
Laurent Prada: « Making a range of wine from all over
France is an exciting and tough challenge. It forces you to think carefully about the typicity of each product in order to guarantee to our consumer that they are experiencing wine true to their terroir. This is only possible thanks to the very tight partnership we have in each French region. Even more than the technical know-how, the human relationship with the wine grower is key. »
The launch of the range is accompanied by promotional actions for trade and consumers with B&G Cooler bags, free dropstops on informative neckhangers, individual giftpacks and a real B&G passport! Video:
SOURCE Barton & Guestier