November 20, 2012
Barton & Guestier: The passport to the great French Appellations
Barton & Guestier has completed the worldwide launch of the new packaging of its extensive range of AOC wines
covering 19 appellations* coming from six of the main French winegrowing regions.
To view the Multimedia News Release, please click:
The new educative labels represent a true invitation to travel to
discover and learn about the great French vineyards
and their appellations. Labels mention the name of the
for the classic appellations
The prestigious appellations carry a regional or village symbol. The
distinctive label shape
strong Barton & Guestier branding
(both on the label and the capsule) and the
red B&G Passeport stamp
make this range very
on the shelf.
The backlabels provide information and
codes linking to the
and the company
on Facebook. The classic appellations of each region are delivered in right-weight
and Burgundy shape bottles and the prestigious appellations are delivered in specific or regional bottles. All the wines carry the familiar B&G Barton & Guestier gold caps, for easy recognition on the shelf.
The new packaging replaces the Barton & Guestier Gold Labels. The
of the wines, vinified and monitored by the B&G winemaking team, remains unchanged.
« Making a range of wine from all over
is an exciting and tough challenge. It forces you to think carefully about the typicity of each product in order to guarantee to our consumer that they are experiencing wine true to their terroir. This is only possible thanks to the very tight partnership we have in each French region. Even more than the technical know-how, the human relationship with the wine grower is key. »
The launch of the range is accompanied by promotional actions for trade and consumers with B&G Cooler bags, free dropstops on informative neckhangers, individual giftpacks and a real B&G passport! Video:
SOURCE Barton & Guestier