SHANGHAI, Nov. 20, 2012 /PRNewswire/ -- Taomee Holdings Limited ("Taomee" or the "Company") (NYSE: TAOM), one of the leading kids' entertainment and media companies in China, today announced the launch of a dedicated Chinese online zone, ben10.61.com, for Cartoon Network's global franchise Ben 10.
Jointly developed by Taomee and Turner Broadcasting System Asia Pacific, Inc., the parent company of Cartoon Network, ben10.61.com offers Chinese kids and cartoon fans the ultimate Ben 10 online entertainment experience. As a premier online destination, the website features videos, online games, downloadable wallpaper, e-comics and character profiles.
"We're delighted to partner with Cartoon Network to launch the Ben 10 franchise's Chinese online zone." said Mr. Benson Wang, co-founder, director and chief executive officer of Taomee. "As Cartoon Network's most successful original global franchise and leveraging Taomee online video site, we believe it will deliver exceptional entertainment to Taomee's millions of trusted parents and caregivers across Asia."
"Ben 10 has been embraced by fans around the globe and we are very excited to collaborate with Taomee to develop a dedicated online portal for this brand in China," said Ringo Chan, Senior Vice President, Greater China, Turner International Asia Pacific Limited. "Cartoon Network is committed to bringing the best, engaging entertainment experience for kids and the young-at-heart. ben10.61.com is the ultimate online destination for Chinese kids to interact with Ben Tennyson through diverse content whenever they want."In China, the Ben 10 TV series is available on channel CCTV-6. Parents and kids can also find Ben 10 story and activity books nationwide at XinHua bookstores and other leading retail outlets. Ben 10 follows the adventures of alien-morphing boy hero Ben Tennyson and his saving-the-world adventures span four hit animated series – Ben 10, Ben 10 Alien Force, Ben 10 Ultimate Alien and the latest installment Ben 10: Omniverse. About Ben 10 Ben 10 is Cartoon Network's most successful original global franchise that has transcended geographical borders and has reached beyond television to become one of kids' most celebrated brands. Since the premiere of the original Ben 10 series, created by Man of Action Studios, in 2006, the franchise has spawned four animated series, one animated movie, two live-action movies, a CG movie, a feature film currently in development, a widely-popular consumer products line and has captured the imaginations of viewers on a worldwide scale.