Marcus Theatres® today announced that it will present The Hobbit: An Unexpected Journey at nine locations in the new High Frame Rate (HFR) 3D format, beginning with the film’s release on Thursday, December 13. This advanced, 48 frames-per-second (fps), frame rate is twice as fast as traditional 24 frames-per-second presentations, resulting in images that are more lifelike and sharper than ever. Fewer than 500 auditoriums in North America will feature the film in this format and Marcus Theatres will be the only exhibitor showing the film in HFR 3D in Wisconsin.
“We are very pleased to be among the first theatres in the country to show The Hobbit: An Unexpected Journey in this exciting new HFR 3D format. Moviegoers will experience stunningly detailed, amazingly sharp images on our screens like they’ve never seen before. The action sequences, in particular, will be incredibly crisp and lifelike and will keep audiences on the edge of their seats,” said Bruce J. Olson, president of Marcus Theatres.
Olson added, “This marks a historic point in the presentation of motion pictures. Early silent films had a frame rate of 14fps, which was sufficient to provide a sense of motion, however the movements were somewhat shaky. The frame rate was then increased to 24fps, which has been the worldwide standard for nearly 90 years. Last year, we installed digital cinema systems capable of running the new HFR 3D 48fps technology. Our MDX™ (Marcus Digital Xperience™) systems now enable moviegoers at select theatres to experience these latest advancements in the moviegoing industry.”
The following nine locations will exhibit The Hobbit: An Unexpected Journey in the HFR 3D 48fps format:Illinois: Gurnee Cinema, Gurnee and Orland Park Cinema, Orland Park Minnesota: Oakdale Cinema, Oakdale Nebraska: Twin Creek Cinema, Bellevue Ohio: Pickerington Cinema, Pickerington Wisconsin: Majestic Cinema, Brookfield; North Shore Cinema, Mequon; Point Cinema, Madison and Renaissance Cinema, Sturtevant For tickets and showtimes, please visit the Marcus Theatres website: www.marcustheatres.com. The film will also be shown in traditional 2D and 3D at other Marcus Theatres locations throughout the Midwest.