Behind the Scenes at a Small Business: Lessons From Sandy
(Editor's note: This is the ninth installment in our "Winning the Card Game" series. Dana Norman and Michele Rothberg acquired discount greeting card store Card$mart in June 2011. They agreed to let TheStreet follow them for one year as they experience the ups and downs of running a business. Based on advice from their accountant, the owners have declined to share revenue and profit figures.)
PLAINVIEW, N.Y. ( TheStreet) -- "I almost wished we lost power. Opening up was painful," Card$mart co-owner Dana Norman tells TheStreet two weeks after Hurricane Sandy forced her way through New York City, New Jersey, Long Island and parts of Connecticut on Oct. 29, leaving widespread damage, flooding and power outages.
The independent card shop is located in an upscale shopping center in the middle of Long Island, so it was far enough from the dangerous storm surges that slammed the southern coast of the island. And, luckily, Card$mart is in one of the few areas that did not lose power in the aftermath of Hurricane Sandy and the Nor'easter that hit 10 days later. Most residents and commercial businesses, even if they had no damage from the category 1 hurricane, were without power for several days or weeks.
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>>> Bricks and Mortar Stores Thrive in Internet World Norman was already expecting weaker October sales compared with last year, due to the Jewish holidays that fell in September instead of October in 2012, but also because Halloween isn't a big card-buying holiday. She also says Designer Greetings, located in Edison, N.J., was closed, which meant a slowdown in shipments. "It wasn't like we had much business that we needed
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