Nov. 19, 2012
the first premium line of functional sugar, calorie and additive free bottled water for kids by kids, is spearheading WAT-AAH!'s "1 Act, Give Back, Feel Good" with DoSomething.org, one of the largest U.S. organizations for teens and social change, benefiting Food Bank For New York City, the city's major hunger-relief organization. Featuring special performances by singing sensation
and teen pop stars
games provided by
, WAT-AAH! leads the organization of this special healthy canned food and donation drive to inspire kids to give to those who are less fortunate and affected by Hurricane Sandy. The
-based company with the mission to encourage healthy hydration among kids and teens and lead the fight against childhood obesity, will also showcase their new limited edition bottle, inspired by Sammi, a talented 11-year-old sixth grader and WAT-AAH!'s #1 fan. For more information on how to donate, follow WAT-AAH!'s Twitter handle (@wataah) and their
In the spirit of
, "1 Act, Give Back, Feel Good" asks kids to contribute canned goods for event entry; the items will be sent to the Food Bank For New York City for those affected by Hurricane Sandy. Donations are also being collected
hrough the Food Bank's Virtual Food Drive, that uses their wholesale purchasing power and efficient distribution model nearly tripling the amount of food a dollar can provide at the grocery store. DoSomething.org is also asking teens to collect donations through their Pantry Prep Campaign, which mobilizes teens across the U.S. to help stock their local food pantries against future crises. The party with a purpose will also feature games and prizes by Nickelodeon including D3 Publisher "Victorious: Taking the Lead", "Big Time Rush: Dance Party" for Nintendo's Wii™ system by Game Mill, as well as photo booths, live music by
DJ Filthy RichTaj
and special performances by 17-year-old singing sensation
, emerging popstar singer from the
and teen hip hop phenom
to reward and inspire the kids to continue their generous efforts.
Since its inception, WAT-AAH!'s products, events and marketing have always been inspired by kids, from the first bottle designed in 2008 by Jack, 13-year-old son of WAT-AAH!'s Founder/CEO
, to their latest limited edition bottle which was designed by Sammi, an 11-year-old, sixth grader from
New York City
who was chosen as WAT-AAH!'s #1 fan.
"We are very happy to help in the Hurricane Sandy relief effort through the partnership with DoSomething.org, and the Food Bank For New York City, and to assist these kids to help those less fortunate," says Founder/CEO
. "As a brand we empower kids to participate in our health initiative, express their creativity, and contribute to their communities. Through our partnership with teens such as Sammi, Ryan, Angelique,
and DJ Filthy RichTaj, we hope to inspire other kids and teens to do the same."
The limited edition bottle features Sammi's personal favorite SKU- WAT-AAH! Body- pure spring water with a neon pink label. While the label retains all of its existing elements, the new design adds motifs reflecting Sammi's vibrant, outgoing, and creative personality. Specifically, the label incorporates some of her favorites such as neon colors, flowers to swirls, hearts and even high heel shoes!