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Disney Store Celebrates “Magical Friday” (Black Friday) Earlier Than Ever; Online Deals Begin November 19th

Disney Store shoppers can take advantage of Black Friday deals earlier than ever by shopping online at Beginning Monday, November 19 and continuing throughout the week, Disney Store’s website will offer hundreds of items at Black Friday prices. New items will appear on sale each day leading up to the most magical shopping day of the year. On Magical Friday, November 23 rd, brick and mortar Disney Stores will offer additional deals and door-busters to guests who visit the specialty retailer’s more than 150 locations opening at midnight, nationwide.

(Editors' note: For a complete list of Disney Store locations opening at midnight on Black Friday, please go to .)

At Disney Store, we know our guests like to start shopping early and we’re pleased to deliver a streamlined, interactive online shopping experience, with more deals available earlier than ever before," said Paul Gainer, Executive Vice President, Disney Store Retail. "On Magical Friday, whether guests shop with us in our over 200 brick and mortar stores or online at, they will find the highest quality products at incredible deals.”

Disney Store offers gifts at budget-friendly price points of $10, $15 and $20, and has the season’s hottest toys. Favorites include a great new assortment inspired by Disney’s newly released film, Wreck-It Ralph, and an assortment of new toys inspired by the release of the Cinderella Diamond Edition on Blu-Ray™. Oppenheim Toy Portfolio Platinum Award Winners of 2012 include Disney Store’s exclusive Cinderella "Happily Ever After" Carriage Set and the Cinderella Deluxe Doll Gift Set. is also the only destination where guests can buy Disney Parks and Resorts products, outside of the Theme Parks.

In addition to offering online deals the week of Thanksgiving, the newly-designed now boasts the Disney Magical Message video, a feature that allows gift-givers to record and send personalized video messages to loved ones. Gift recipients will receive an email notifying them of a special delivery, then once the gift arrives at their door, a card will provide them a site URL and a personal ID to view their "Disney Magical Message" video.

Guests in need of shopping assistance can tweet gift giving questions to Disney Store’s Fairy Godmother on Twitter. This concierge service gives guests advice on the most magical gift in real time (Twitter with hash tag #FairyGodmother.) Disney Store will also offer Facebook updates and shoppers can use mobile devices to make purchases.

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