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Critical Mass Stages Creative Coup With Key Hires In Los Angeles And London

Critical Mass (, an Omnicom digital marketing agency, strengthens its creative ranks with an arsenal of new hires working across the agency’s premier accounts.

Michael Goodsell Richardson joins Critical Mass as Creative Director, from his previous post at TBWA\Chiat\Day, where he directed creative on the Nissan line of business. Michael's portfolio includes integrated advertising campaigns for Nissan, Pennzoil, Jimmy Dean, Rain-X, Visa, Johnsonville and the Heisman Trophy, among others. His creative and strategic thinking were instrumental in the successful advertising launch of the world’s first mass-market electric car, the Nissan LEAF.

Shawna Bigby also joins Critical Mass as a Creative Director, from her former position at TBWA\Chiat\Day. There she developed above-the-line advertising ranging from mobile, digital, TV, print, event to direct for the Nissan LEAF. In addition to her agency experience, Shawna was also an instructor at the Art Institute of California in Los Angeles, where she taught a range of artistic disciplines including interactive design, typography, digital imaging and interface design. Shawna has a BFA in Graphic Communications from the Art Center College of Design and a degree in mechanical engineering from CSUN.

Mike Gobeli has been named to the position of Senior Art Director at Critical Mass. With eight years design and art direction experience, Mike has created e-commerce sites, digital experiences, in-store POS, business and consumer print/digital campaigns and mobile applications for Fortune 500 companies. Prior to joining Critical Mass, Mike was the lead art director on Fox Broadcasting Digital Marketing team. There he managed, designed and art directed all digital sites and mobile applications for award-winning shows such as Fringe, New Girl, The X Factor, American Idol, Bones, Family Guy, Glee, and The Simpsons, among others. Before that, Mike was an art director at Sapient, where he collaborated on site redesigns for, and, as well as created online and offline campaign work for He also has experience developing online and offline campaigns for the Sony B2B division.

Karie Jamison has been appointed Senior Art Director for Critical Mass. With more than 15 years experience working with top brands, Karie has comprehensive knowledge of the creative process, user-centered design, campaign development and visual design. Prior to joining Critical Mass, Karie was a Senior Art Director at JUXT Interactive in Newport Beach, Cal., where she led the art direction of groundbreaking cross-platform interactive solutions for such brands as Aquarium of the Pacific, Cisco, Honda, Motorola, PacSun and Toyota. She has garnered industry recognition in a range of award competitions, including 2012 FWA Site of the Day, 2012 Comm Arts Web Pick of the Week, and a 2011 EventTech Award's Best Online + Offline Event Campaign.

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