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Nov. 19, 2012 /PRNewswire/ -- When planning a content marketing strategy, incorporating a company blog into the mix just might be the secret weapon needed for a small business owner to distinguish themselves from their competition. Consistently creating relevant content on your blog, however, is vital to its success as an effective
small business marketing tactic.
In the latest article on PR Newswire's PR Toolkit,
Chris Sturk, Managing Editor of Mequoda, offers five tips for small business owners on how they can effectively manage a better company blog. Sturk believes that by determining your post frequency, optimizing the content and being conversational in your approach can all help to tell the story of your organization, showcase your knowledge on specific subject matter and help your brand get found online.
To read the complete article, visit
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