(NYSE:MANU) The World’s biggest football club, Manchester United, has today announced a four year sponsorship with prominent Turkish bank, Denizbank.
The new agreement, the first of its kind to be forged by the Club and a Turkish bank, will give Denizbank the exclusive rights to offer the official Manchester United Credit Card to the Club’s 9.5 million followers in Turkey.
The unique Manchester United and Denizbank branded credit card will offer cardholders a number of attractive incentives and benefits, including discounts at the Club’s Red Café and Museum and Tour as well exciting competitions and money-can’t-buy prizes.
To celebrate these great ‘saves’ legendary United goalkeeper, Peter Schmeichel attended a press conference in Istanbul ahead of the team’s Champions League clash against local team, Galatasaray.Manchester United Commercial Director, Richard Arnold comments on the partnership: “This is the eleventh sponsorship to be announced by the Club so far this season, which demonstrates not only the strength of the Manchester United brand but also our desire to engage with our fans through our global network of likeminded businesses. Denizbank has over 11,250 employees and now has 610 branches across Turkey, opening 10 new branches within the first six months of this year. Much like Manchester United, Denizbank’s rapid and continuous growth demonstrates its aspiration for success. The company shares many of United’s core values and I am confident this will be a very successful partnership, bringing a fantastic product to our Turkish fans.” For more information on the Denizbank Manchester United Credit Card please visit www.denizbank.com. About Manchester United Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 134-year heritage we have won 60 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match
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