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TheStreet Open House

Cardstore Holiday Greeting Cards Put The Merry And Bright Into The Season Of Giving

CLEVELAND, Nov. 19, 2012 /PRNewswire/ -- Just in time for the holidays, Cardstore, the popular greeting card website from American Greetings Corporation (NYSE: AM) has stocked the online card shelves with more than 2,500 holiday card designs you can personalize and mail to friends and family. Thanks to a recent website redesign, brand new features, and a 100% satisfaction guarantee, it's easier than ever to find and send the perfect card. And for a limited time, Cardstore is helping consumers get an early start on their holiday "to do" list by offering a 70% discount plus free shipping on all holiday card orders.

To demonstrate the ease of the new website, Cardstore introduces Mr. Buckles, the cat.  A brand new marketing campaign includes a : 30 video that allows consumers to watch as Mr. Buckles checks an item off the "Holiday To Do" list by creating a perfectly personalized holiday card featuring photos of himself and his roommate, Sarah. He shows just how easy it is to add a photo and message to any card at Cardstore that can be signed and sent for you — "cat-isfaction guaranteed!"

"We are thrilled with our holiday card collection and the response we've seen from shoppers who recognize how easy it is to personalize a greeting at Cardstore", said Ann-Marie McGowan, general manager of Cardstore. "We all know how hectic the holidays can become. Our gift to our customers is a little extra time by providing an easy way to create and send the perfect card this time of year."

This year's selection of Christmas, Hanukkah and other holiday greetings include folded and flat cards with designs ranging from traditional colors and iconic images to contemporary holiday designs to show off a favorite family photo—or photos.  Cardstore users can easily add personal photos, include unique, heartfelt messages and even upload a signature. Cardstore can then stamp and send the cards directly to recipients via the U.S. postal service.

Other Cardstore benefits include free standard shipping this holiday season, mail delivery service with the simple click of "mail to the recipient", a schedule ahead option, three different ways to include a signature, easier upload for address books, the ability to upload photos from Facebook, a free iPhone app that can be easily downloaded on Cardstore.com or through the iTunes App store, as well as the Cardstyle blog that provides inspiration and suggestions on creating the perfect card.

This year, Cardstore makes its Macy's Thanksgiving Day Parade debut by joining forces with longtime partner Sesame Workshop, the nonprofit organization behind Sesame Street , to deliver a powerful message about the joy and benefits of playing music. Tune in to NBC on Thursday, November 22 at 9:00 a.m. to see Cardstore and Sesame Street remind us that the joy of the holiday season isn't complete without taking the time to send a little you to family and friends – no matter what street they live on.

About American Greetings CorporationFor more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

 

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