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GenerationOn And Hasbro, Inc. Team Up To Inspire Kids To Be Joy Makers And Spread Joy Through Acts Of Service This Holiday Season

Parents, teachers and youth leaders can encourage kids to complete an act of service, and kids can encourage their friends, classmates and peers to commit to helping others. The more kids and teens who volunteer, the more toys and games Hasbro will donate to those in need during the holidays.

Kids and families everywhere can make their mark on their local community by taking action on the Be a Joy Maker site or on Facebook. They can also explore holiday project ideas and share their stories at www.generationOn.org.

About generationOn

GenerationOn is the global youth service movement igniting the power of all kids to make their mark on the world. As Points of Light's youth service enterprise, generationOn inspires, equips and mobilizes youth to take action through generationOn service clubs, schools, youth organizations, campaigns and youth leadership initiatives. It also provides tools and resources to youth, families and educators to help kids change the world and themselves through service. To learn more about how to get involved, visit www.generationon.org.

About Points of Light

Points of Light – the world's largest organization dedicated to volunteer service – mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages more than 4 million volunteers in 30 million hours of service each year. We put people at the center of change. For more information, go to www.pointsoflight.org

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world . The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies," and is ranked in The Civic 50 as one "America's most community minded companies" by Bloomberg Businessweek and as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

CONTACTS: Jillian Green, 310.496.4451 Carlos Munguia, 310.496.445 generationOn@allisonpr.com

SOURCE generationOn

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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