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LOS ANGELES, Nov. 19, 2012 /PRNewswire/ --
Time Warner Cable will serve as presenting sponsor of this year's
Divine Design, the West Coast's premier charity shopping event, benefiting
Project Angel Food. Taking place from
Nov. 29-Dec. 3, Divine Design connects shoppers to a huge selection of designer fashion, home furnishings, decor and accessories, all sold at deep discounts to raise critical funds for Project Angel Food, which provides thousands of meals and nutritional counseling each week to people throughout
Los Angeles County affected by HIV/AIDS, Cancer and other life-threatening illnesses.
"Time Warner Cable is proud to support Project Angel Food, and it is our pleasure to be the presenting sponsor of the 21st Divine Design fundraiser," said
Debi Picciolo, regional vice president of operations for Time Warner Cable. "Like fashion, home technology is constantly evolving, so Divine Design guests will preview our Time Warner Cable Signature Home Lounge, focused on the latest innovations in home entertainment including 3D TV, TWC WiFi, Whole House HD-DVR, and our IntelligentHome security system."
Reflecting this year's "Rock 'n' Roll" theme at Divine Design, the
Time Warner Cable Signature Home Lounge will offer a rock-inspired setting with guitar wall fixtures, cobalt carpet, gunmetal walls and modern technology twists. Attendees can take a break from shopping and check out TWC's suite of sophisticated technology products and services such as
3D TV, the
TWC TV app,
Whole House HD-DVR,
Look Back/ Start Over and
IntelligentHome, the latest in home security. The Lounge will feature two interactive stations bringing social and traditional media together:
"15 Seconds of Fame," an interactive video experience that allows visitors to star in their favorite television shows, and
"Why I Support Divine Design," which
lets shoppers record testimonials that will be packaged and posted on YouTube. Using their own wireless devices via
TWC WiFi or those provided in the TWC Lounge, attendees can also blog, post or tweet, with their social media messages shown on big screens and, as desired, pushed to their own social media sites. The hash tags for the Time Warner Cable Signature Home Lounge and Divine Design are #TWCDivineDesign and #DivineDesign2012.
For five consecutive days, Divine Design will be
the place to find the best in designer merchandise at a discount, beginning at 60% off of retail. In the spirit of giving, shoppers can choose from incredible deals for everyone on their holiday list
and help feed those struggling with a life-threatening illness. For every
$5 spent at Divine Design, Project Angel Food can cook and deliver a meal to someone struggling with HIV/AIDS, cancer or other debilitating illness anywhere in
Los Angeles County.
Divine Design kicks off on
Thursday, November 29 with an
Opening Night Rock 'n' Roll Party held inside the Divine Design Marketplace at 9900 Wilshire Boulevard (the former Robinsons- May building).
Friday, November 30 designer
Mila Hermanovski of "Project Runway" fame and noted style expert
Lawrence Zarian will host an
Evening of VIP Shopping & Cocktails. The Marketplace will open to the general public at
10 a.m. beginning Saturday, December 1. The discount on Saturday will be 70% off of retail and increase each remaining day of the sale through
Monday, December 3,
10 a.m. to 8 p.m.
Divine Design was born 21 years ago in response to the devastation the design community was experiencing from HIV/AIDS. Since its inception, the proceeds from Divine Design have funded millions of nutritious meals for Angelenos in need and who might otherwise go without. Founded in 1989, Project Angel Food currently provides 12,000 life-sustaining meals and nutritional counseling each week to men, women and children affected by HIV/AIDS, Cancer and other life-threatening illnesses. Thanks to a devoted core of 3,700 volunteers, meals are cooked and delivered weekly to people's homes throughout
Los Angeles County.
For more information on Divine Design, please visit
About Time Warner Cable