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TheStreet Open House

MicroStrategy Rated #1 By Dresner Advisory Study For Second Year In A Row For Mobile Business Intelligence Offering









TYSONS CORNER, Va., Nov. 19, 2012 /PRNewswire/ -- MicroStrategy ® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that it has been rated the top Mobile Business Intelligence (BI) offering out of 25 product offerings in the widely followed 2012 Wisdom of Crowds® Mobile Business Intelligence Market Study® from Dresner Advisory Services. This is the second year in a row MicroStrategy Mobile received this number one ranking.



Understand the Market to Fully Prepare for 2013

The MicroStrategy Mobile BI platform goes above and beyond standard business intelligence to become a full mobile app development platform. The MicroStrategy Mobile App Platform enables organizations to build a wide variety of essential mobile apps that deliver workflows, transactions, mobile operations systems access, multimedia, and business intelligence in compelling custom native apps.

The Dresner study rated MicroStrategy the top Mobile BI offering, with the highest platform score and the highest customer user rating for Mobile BI among all 25 vendors rated. Survey findings include:

  • Mobile business intelligence is the third-highest priority for mobile applications, and those that believe mobile BI is critical or very important have increased to 61% today, from 52% in 2010.
  • Organizations have aggressive implementation plans through 2015, with more than half expecting deployment above 41% penetration within 36 months' time.
  • For the most popular mobile platforms, users still have a strong preference for native apps.  This has been driven by the fact that native apps have more intuitive interfaces, faster performance and offline capabilities – all important to mobile business users.

"We're in the midst of a profound shift toward Mobile BI and mobile computing," said Howard Dresner, Chief Research Officer, Dresner Advisory Services, and author of the 2012 Wisdom of Crowds® Mobile Business Intelligence Market Study. "Mobile BI has become mainstreamed. In fact, for some, it's the only way they consume Business Intelligence content!  In 2012, its impact is now both clear and profound.  The study rated MicroStrategy the top Mobile BI offering, with the highest overall score and the highest customer user rating for Mobile BI among all 25 vendors rated."

"There's a powerful opportunity to take what's unique and compelling about Mobile Apps – embedded with workflows, multimedia, transactions, and business intelligence – and bring it to life in an easy, fast, and flexible platform," said Paul Zolfaghari, President, MicroStrategy Incorporated. "The Dresner survey results show that independent analysts and our customers agree that our Mobile Apps are unmatched in terms of customer experience and overall capabilities. We see ourselves as the global leader in mobile BI software."

MicroStrategy will be hosting a complimentary webcast on December 12 th, during which Howard Dresner will share the results of this in-depth market study. To receive a copy of the 2012 Wisdom of Crowds Mobile Business Intelligence Market Study, compliments of MicroStrategy, please visit: http://www.microstrategy.com/mobile/analyst-reviews/#dresner2012.

Join MicroStrategy at the Annual Gartner Application Architecture, Development & Integration Summit at Caesars Palace in Las Vegas from November 27-29, 2012.  MicroStrategy is an exhibitor and platinum sponsor of the Gartner App Development conference. MicroStrategy Senior Director of Mobile Products Hugh Owen will be presenting MicroStrategy's Platform Approach to Mobile Apps, discussing how MicroStrategy Mobile powered apps are helping leading companies, including Guess?, Inc. and MetLife, become 'Mobile first' organizations.  For more information, visit: http://www.gartner.com/technology/summits/na/applications.

About Howard Dresner and Dresner Advisory Services

Howard Dresner is Chief Research Officer at Dresner Advisory Services, LLC, an independent advisory firm and a well-known authority and author in the areas of Business Intelligence and Performance Management. He has 30 years of IT industry experience with 22 years in the Business Intelligence market. Dresner spent 13 years at Gartner, where he was a Research Fellow and Lead Analyst for BI. He also served as Chief Strategy Officer at Hyperion Solutions prior to forming Dresner Advisory Services. He publishes several landmark research studies each year: The Wisdom of Crowds Business Intelligence Market Study® and The Mobile Business Intelligence Market Study. For more information, visit www.howarddresner.com.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications.  MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions.  Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability.  MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps.  MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy's enterprise technologies.  The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications.  To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.com and follow us on Facebook ( http://www.facebook.com/microstrategy) and Twitter ( http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Cloud, and MicroStrategy Mobile are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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