Today's announcement ceremony also featured the launch of the Panda Reintroduction Fund and recognized the 3 winners as honorary board members. The money collected in the fund will be used to help finance the long-term panda reintroduction program that launched last year.
The 2012 Chengdu Pambassador program was organized by the Chengdu Panda Base, WildAid, and the Yao Foundation. The three winners will also receive $20,000 each.
SOURCE Chengdu Panda Base