Maureen Ohlhausen Addresses PMA Marketing Law Conference
CHICAGO, Nov. 17, 2012 /PRNewswire/ -- The Promotion Marketing Association's 34 th Annual Marketing Law Conference concluded with a keynote address from FTC Commissioner Maureen Ohlhausen.
The conference, the largest ever, was attended by more than 650 leading attorneys, brand marketers and policymakers, and featured a robust program including more than 100 presentations on topics surrounding the legal intricacies of brand activation across ever-increasing and evolving media platforms.
In her address, Commissioner Ohlhausen stressed the need for industry leaders to work closely with regulators to protect consumers as best practices are continually being created in advance of legislation. She also used her time to talk about the ongoing and evolving role of the Federal Trade Commission.
The commissioner noted the FTC's multiple roles providing consumer protection, enforcement and fair competition among businesses. She identified self regulation as well as certifications and industry standards as important tools for brand marketers. She also reminded industry leaders that the internet provides consumers with ever-increasing access to information about choices in the marketplace which is a vital tool to ensure better public awareness."Fraud prevents honest competition from doing honest business," she said. "Enforcement mechanisms are important because they reward those who meet them. That motivates sellers to continue to do the right thing." Commissioner Ohlhausen told a packed ballroom that advertising sharpens competition and that the FTC 's role is not to impose consumer controls that diminish it. She called the agency an "enforcement backstop" and made it clear that policy and self-regulation should be considered and written with a consumer mindset and not for other lawyers. Her remarks touched on several anecdotal examples of FTC activity from the past year involving false advertising claims. She reviewed the 2012 update of the agency's Green Guides which limit an advertiser's ability to call its product eco-friendly. She also presented several examples of the continued emergence of privacy issues tied to emerging technologies.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
24/7 market commentary from Jim Cramer and 20+ veteran Wall Street gurus. Get access to the latest trading ideas on stocks, options, and ETFs as well as a real-time forum to see the pros exchanging their investment ideas.
- Jim Cramer + 20 Wall Street pros
- Intraday commentary & news
- Real-time trading forum
- Actionable trade ideas
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV