This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Procter & Gamble's Majoras Delivers Keynote At PMA Marketing Law Conference

CHICAGO, Nov. 17, 2012 /PRNewswire/ -- Procter & Gamble's Chief Legal Officer Deborah Platt Majoras delivered a keynote address to an audience of leading attorneys, brand marketers and policymakers at the 34 th Annual Promotion Marketing Association Marketing Law Conference in Chicago.   

Her remarks stressed the need for brand marketers to empower the public and ensure consumer protection through fair competition.  "Consumers not only have access to a dizzying array of information; they are also creating and providing information," said Majoras.  "They are not passive recipients, but active participants in the brand building."

When discussing the need for collaborative industry efforts to ensure consumer protections on a quickly shifting marketing landscape, Majoras – a former Chairman of the Federal Trade Commission – said, "Enforcers and regulators should support effective self-regulation.  I've been a very big supporter of self-regulation for a long time.  It's not perfect but government regulation isn't either."

Majoras also said that privacy policies and choices designed by a company must be transparent for both the consumer and for the marketers around the world who need to understand and implement them.  She said that marketers should bring the same creativity to their privacy and disclosure protocols as they do to creation of products for the market.

She reminded the audience that the industry needs to continue to work together to create the empowerment the public wants.   "The new trusted heroes in our society are everyday people.  Consumers want to know who's behind the brands?  Can they be trusted?  Are we really interested in making the world a better place?"

"Trust is a cornerstone of the corporate mission," said Majoras in closing.  "It will be working together as a legal community that we find the best practices and solutions."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs