NEW YORK (
) -- Just a
after launching a monthly pricing model for its Prime shipping service,
(AMZN - Get Report)
has scrapped the idea.
Amazon had priced its Prime service at $7.99 per month, putting it head-to-head with the cheapest
(NFLX - Get Report)
plan. However, an exhaustive search of Amazon's site on Friday found nothing about the monthly pricing model.
It appears that Amazon is going back to its $79/per year price for Amazon, albeit without explanation.
A look on Amazon's Prime
mentions the $79 per year price, but nothing about a monthly option.
There's even a letter from CEO Jeff Bezos on Amazon's homepage, talking about the $79 price.
We launched Amazon Prime seven years ago with unlimited free two-day shipping on over a million different products.
Today, Prime includes instant streaming of over 30,000 movies and TV episodes, nearly 200,000 books in the Kindle Owners' Lending Library, and expanded free two-day shipping -- now on over 15 million items.
Despite all of these changes, one thing remains the same - Prime is still just $79 a year. We think this makes Prime the best bargain in the history of shopping.
This holiday season, avoid the lines and enjoy free two-day shipping, even for last-minute gifts. And when you're not shopping, choose a book from the New York Times bestseller list, or sit back and watch a movie in stunning HD on one of our affordable new Kindle devices (starting at $159 for the Fire and $199 for the Fire HD).
If you haven't tried Amazon Prime, sign up for a one-month free trial today, and join the millions of members who have already discovered the convenience and improved speed that Prime delivers.
Happy shopping, happy reading, and happy watching,
Founder & CEO
Amazon didn't immediately respond to a request for comment on this story.
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Written by Chris Ciaccia in New York