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TheStreet Open House

Liga Mx Mexican Soccer Quarterfinals Push Azteca America To Number Two In Key Male Demos And Ranked Number Three Spot In Prime

LOS ANGELES, Nov. 16, 2012 /PRNewswire/ -- Azteca America posted strong overnight network numbers on Nov. 14 thanks to thrilling soccer matches for the first leg of the playoff quarterfinals of the Liga Mx Mexican soccer championship.

According to the Nielsen Company, the network garnered a 12% market share of Persons 18-49 of Spanish-language broadcast networks* during primetime, 7pm11pm. AZA Ranked # 2 in key male demos: M18-49 and M25-54 and #3 in other key demos: P18+, P18-49, P25-54, and P2-17.

Azteca America is broadcasting the home matches of Cruz Azul and Monarcas Morelia for the playoff cycle. Following the first leg, Cruz Azul carried a one-goal advantage against Leon, with Monarcas Morelia two goals behind Club America. The highest goal advantage of the two-match, home-and-away series advances to the semifinals.

The primetime lineup began at 7pm with "Al Extremo," followed by the Cruz Azul-Leon match at 8pm and Monarcas- America at 10pm.

"We're excited with this positive traction and hope to follow our teams all the way to the finals," said Azteca America CEO Martin Breidsprecher.

About Azteca America

Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience.  Wholly owned by Mexican broadcaster Azteca, the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.

Source: The Nielsen Company, NTI, NTI-H for Spanish-Language Cable Networks, Live+SD Data, 11/14/12, 7p-11p Daypart Average, 000s.

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