Nov. 16, 2012
/PRNewswire/ --There is a terrific synergy between fashion designers and celebrities. Fashion designers depend on celebrities to provide exposure for their clothing and accessories, and celebrities need designers to supply them with looks that enhance their glamorous images. This synergy is amped up when a celebrity wears a designer's clothing on a highly rated televised music competition.
On Wednesday night,
Mac Duggal style 3600T
in her role as a co-host of The X- Factor. Her appearance in the dress led to an instant spike in demand for this gold sequined long sleeve dress with a deep v-neck. Retailers bought up all of designer
's on hand stock of this dress within six hours the next day. What had been expected to be over 6 months of supply of this style sold out in less than a day due to
wearing it on The X-Factor
Consumers are always on the lookout for fashion trends and when they see a celebrity with wearing an item, it frequently leads to their aspiring to own it, According to retailer
of Online Formals in
Virginia Beach, VA
, "As soon as we saw Khloe wearing the dress on Instagram, we knew it would sell out quickly. We had our first order on this style
after the show aired. If a celebrity wears a designer dress we carry, our sales go through the roof,"
was thrilled when he heard that
had chosen one of his designs. "It is such an honor to have this beautiful fashion forward icon recognize my collection!"
) designed dresses have been turning heads for almost 30 years. Under the direction of accomplished designer
, the company is one of the fastest growing fashion houses in the world.
, couture gowns, red carpet dresses, and pageant gowns are carried by the world's leading bridal and special occasion dress retailers