This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Buyer Beware: UGG® Australia Educates And Offers Tips To Protect Consumers From Buying Counterfeit This Holiday Season

NEW YORK, Nov. 16, 2012 /PRNewswire/ -- Heading into the holiday season, and the busiest shopping days of the year, UGG® Australia, a division of Deckers Outdoor Corporation (NASDAQGS: DECK) is committed to educating and protecting consumers from counterfeit UGG products that are being sold as authentic, and ensuring they are only buying at authorized retailers.

(Logo: http://photos.prnewswire.com/prnh/20121116/LA14837LOGO)

A counterfeit product is a fake or imitation made with the goal of tricking you into believing it is genuine.

"Counterfeiting remains a growing global problem – not only for companies, but also consumers," said Angel Martinez, President, CEO and Chairman of the Board of Deckers Outdoor Corporation. "Online or off, we want consumers to shop for UGG products with confidence. That's why we remain committed to fighting this issue while continuing to raise awareness and educate consumers."

Any consumer who has shopped online for UGG boots, shoes or accessories may have already been exposed to the thousands of counterfeit UGG websites advertising fake UGG products. These sites are intentionally trying to deceive shoppers into buying UGG counterfeit products. Often, these sites will advertise "uggs on sale", "cheap uggs", or "discount uggs". Counterfeiters frequently use email blasts and flash sales as ways of drawing consumers to their sites as well. Offline, counterfeiters often host tables at flea markets in hopes of duping unsuspecting customers into purchasing fake UGG products. These products may look real, and it can be difficult to detect a fake UGG boot, shoe or accessory. This is particularly true online where counterfeiters use UGG brand images, and typically the name UGG appears in the domain.

To protect consumers who are shopping for gifts both in-store and online this holiday season, UGG® Australia offers the following tips to keep in mind:

  • Look For Authenticity:
    • UGG Classic product is made with Grade A twin-faced sheepskin (it is one piece)
    • Counterfeit outsoles are stiff and difficult to flex or bend - UGG boots bend with ease
    • Hang tags are not used on Classic products – if you see a hang tag, it's a fake
  • Buy Only From Trusted Online Retailers: If you aren't shopping our site or an authorized retailer, you are being fooled into buying fake product.

Buying counterfeit products has a significant impact on the global economy, eliminating tens of thousands of jobs with legitimate businesses and costing the worldwide economy an estimated $600 billion of revenue a year. Deckers' anti-counterfeiting efforts are part of a robust initiative that includes hundreds of raids and customs seizures around the world. More than 834,000 counterfeit UGG products and three million counterfeit components were seized worldwide in 2011.

About UGG® Australia : UGG® Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots. UGG Australia is recognized as a premium lifestyle brand that houses footwear, apparel, outerwear, accessories and handbags.

UGG Australia now offers the ultimate brand experience to all with over 40 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow

About Deckers Outdoor CorporationDeckers Outdoor Corporation is a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Sanuk®, UGG® Australia, TSUBO®, Ahnu® and MOZO® are registered trademarks of Deckers Outdoor Corporation.

SOURCE Deckers Outdoor Corporation

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,979.13 +59.54 0.35%
S&P 500 1,986.51 +4.91 0.25%
NASDAQ 4,526.4820 -1.0320 -0.02%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs