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American Express Travel Debuts Website Redesign

Stocks in this article: AXP

American Express Travel announces a redesign of the brand website that will deliver an intelligent, user-friendly interface to customers. The newly enhanced, developed in partnership with Orbitz Worldwide, features an upgraded Pay with Points experience, making it easier for American Express Cardmembers to redeem Membership Rewards® Points for travel; the ability to create a personalized travel profile to store travel preferences; and a new Travel Insiders page, connecting consumers with Travel Counselors, who have highly developed expertise in destinations and special interest areas.

“We want our consumers to have the best possible experience with American Express Travel, whether they’re booking online or with an agent,” said Lisa Durocher, senior vice president and general manager of American Express Travel. "The new and improved website combines the ease of booking online with the customer service and expertise American Express is recognized for.”

The website now features a simplified Pay with Points experience, allowing Cardmembers to utilize the popular benefit to offset travel costs by using Membership Reward Points to pay for a portion or all of a flight, pre-paid hotel, rental car, cruise or vacation booking. Immediately upon logging in to the refreshed website, Cardmembers will now see the amount of Membership Rewards Points available in his or her account and the cost of upcoming trips in points before they book. At any time prior to completing eligible bookings, consumers have the option to pay with points and choose how many points he or she may want to allocate for the trip.

The new web experience also provides Cardmembers with a unique travel profile where they are reminded throughout the booking experience of their available Cardmember benefits – for example a Platinum Card member might be prompted to utilize airport lounge access for a booked flight, while a Gold Cardmember might be notified of benefits exclusive to them. The profile also stores past and future bookings, travel preferences such as window or aisle seat for air travel, and loyalty program information for airlines and car rental companies so that consumers can easily navigate through the online booking process.

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