Heelys Inc. Stock Upgraded (HLYS)

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

NEW YORK (TheStreet) -- Heelys (Nasdaq:HLYS) has been upgraded by TheStreet Ratings from sell to hold. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and disappointing return on equity.

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Highlights from the ratings report include:

• Despite its growing revenue, the company underperformed as compared with the industry average of 6.6%. Since the same quarter one year prior, revenues slightly increased by 0.5%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
• HLYS has no debt to speak of therefore resulting in a debt-to-equity ratio of zero, which we consider to be a relatively favorable sign. Along with this, the company maintains a quick ratio of 12.35, which clearly demonstrates the ability to cover short-term cash needs.
• Looking at where the stock is today compared to one year ago, we find that it is not only higher, but it has also clearly outperformed the rise in the S&P 500 over the same period, despite the company's weak earnings results. Despite the fact that it has already risen in the past year, there is currently no conclusive evidence that warrants the purchase or sale of this stock.
• The gross profit margin for HEELYS INC is currently lower than what is desirable, coming in at 34.70%. It has decreased from the same quarter the previous year. Along with this, the net profit margin of -36.00% is significantly below that of the industry average.
• Net operating cash flow has significantly decreased to -$0.84 million or 169.48% when compared to the same quarter last year. In addition, when comparing to the industry average, the firm's growth rate is much lower.

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Heelys, Inc., together with its subsidiaries, designs, markets, and distributes action sports-inspired products under the HEELYS brand to the youth market. The company has a P/E ratio of -8.3, below the S&P 500 P/E ratio of 17.7. Heelys has a market cap of $61.8 million and is part of the consumer goods sector and consumer non-durables industry. Shares are up 18.4% year to date as of the close of trading on Thursday.

You can view the full Heelys Ratings Report or get investment ideas from our investment research center.

-- Written by a member of TheStreet Ratings Staff

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

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For more information on Heelys Inc. click any of the following:

• Heelys Inc. Stock Price

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• Heelys Inc. Key Stats & Profile

• Heelys Inc. Earnings

• Heelys Inc. Ratio Comparison

• Heelys Inc. Growth Rates

• Heelys Inc. Balance Sheet

• Heelys Inc. Cash Flow

• Heelys Inc. Income Statement