Young Americans showed an historic 11-point swing away from President Obama, only demographic to distance itself from the President at that level
Millennials demonstrate shift in views on solutions to unemployment and the bad economy, favoring lower taxes and less government involvement
Nov. 15, 2012
, the nation's largest social media and grassroots organization reaching out to young Americans ages 18-29, is releasing data and analysis on young voters and the 2012 election. Generation Opportunity has built a fan base of over 4 million on Facebook and has been in front of hundreds of thousands of young adults through direct contact at the grassroots level, raising awareness of and fostering a discussion on critical economic issues including overall and young adult unemployment, debt, and federal spending.
1. There was a stunning 11-point swing in the young adult vote in the 2012 Presidential Election.
In 2008, then-Senator
won 18-29 year olds by 34 points (66%-32%). This year, President Obama won 18-29 year olds by 23 points (60%-37%). The youth vote swung 11 points away from President Obama, more than twice any other age demographic. No other demographic showed movement anywhere near this: 30-44 showed +1% point increase in support for Obama from 2008; 45-64 showed -5% decrease in support for Obama since 2008; and 65+ showed -4% decrease in support for Obama since 2008.
2. President Obama is witnessing a fracturing of what was once considered his unshakable base of support among young voters.
2012 saw the largest drop in support from the 18-29 demographic for any incumbent President who won re-election in history. Underneath these numbers, young Americans are fundamentally reshaping how they think about issues like unemployment, job creation, taxes, and regulation. The fact that young Americans will represent 38% of the electorate by 2020 makes this all the more relevant.