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TheStreet Open House

WideOrbit Automation For Radio Selected By Rogers Media For 55 Stations Across 29 Markets In Canada

WideOrbit Inc., the leading provider of advertising management software for media companies is pleased to announce that Rogers Media has selected WO Automation for Radio, WideOrbit’s leading radio automation solution, for its 55 radio stations that span 29 markets across Canada.

Rogers Media is one of Canada’s leading broadcast companies and has been a WideOrbit Traffic customer since 2009. Rogers Media selected WO Automation for Radio after an extensive review of current radio automation systems.

WO Automation for Radio will provide ease of use, a simple transition, new workflow efficiencies and enhanced integration for Rogers’ radio stations from coast to coast,” said Kirk Nesbitt, Vice President of Corporate and Radio Engineering for Rogers Media-Broadcasting. “ Rogers Media is pleased to be building on its existing relationship with WideOrbit.”

WO Automation for Radio is a modern and powerful radio automation system that delivers unrivaled ease of use and tremendous operational efficiencies to radio broadcasters. WO Automation for Radio features robust search and voice tracking, multi-station and multicasting capabilities, content sharing across stations and markets, plus advanced interfaces to EAS equipment, audio consoles, routers and music schedulers, such as MusicMaster. WO Automation for Radio also provides seamless integration with WO Traffic, WideOrbit’s leading sales, traffic and billing solution, which enables live log editing, streamlined dubbing of commercials and real-time reconciliation and notifications.

“We’re honored that Rogers Media has selected WO Automation for Radio,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “Our integrated solutions are built for large broadcast companies like Rogers and we’re proud to support their growth.”

About WideOrbit

WideOrbit ( www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,300 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.

About Rogers Media Inc.

Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment. Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include six Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Media’s suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites. Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.



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