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When you're entering new territory it's a good idea to first lay out a map – and the map for the new marketing model is much bigger than most of us realize. It consists not just of the many channels and touch points that are visible to our naked eye, but an entire
ecosystem of elements, interdependent across the enterprise, that can either nurture or paralyze a marketing effort. This episode examines the
end-to-end marketing ecosystem – yes, the seemingly never ending proliferation of channels, but also the many data sources, processes, and organizational capabilities that characterize a healthy environment in the new world of marketing enablement. Learn how to identify which elements of your own
ecosystem are well established and thriving, which elements are unhealthy, and which may be absent altogether. Gain insights that will help you navigate this wild untamed territory and plot your course to the strategic commercial ops end state you seek. You
can get there from here.
This Webcast will feature presentations by
Erik Prince, Marketing Solutions Architect, Appature,
Aaron Uydess, Associate Director – Digital Strategy, Novo Nordisk, and
Pratap Khedkar, Managing Principal, ZS Associates. The Webcast concludes with a live Q&A session moderated by
Chris Truelove, Editor-in-Chief of
Med Ad News, and R&D Directions.
This installment of the series will take place on
Wednesday, December 12th at
1:30 p.m. ET (
12:30 p.m. CT,
10:30 a.m. PT). The event will be archived for one year on the
website. Register only once, and have access to each remaining webinar in the series. For more information or to register for the event, please
This webinar series will focus on how
Commercial Operations is evolving critical skills and capabilities to enable a new, more complex era of data-driven marketing. While the technologies and processes supporting the sales force have been robust and mature for many years, the analogous capabilities for the marketing function are still very nascent and emerging. This will challenge commercial operations teams to establish new competencies quickly to move upstream in the customer experience process and become credibly positioned as the executional nerve center connecting all marketing channels and touch points. Throughout this series, experts, thinkers and practitioners across industry disciplines will share the critical steps and success factors for becoming a
strategic commercial operations professional in the new era.
UBM Canon, the leading B-to-B media company dedicated exclusively to the global
$3.0 trillion advanced manufacturing sector, helps support the flow of information, commerce and innovation in such sophisticated segments as
medical devices and pharmaceutical development. UBM Canon also addresses cutting-edge developments in broader areas of advanced engineering design and manufacturing, and manufacturing processes and packaging. UBM Canon is part of
UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.
SOURCE UBM Canon