The nation’s most cherished holiday spectacle goes interactive, as the Macy’s Thanksgiving Day Parade ® launches a host of initiatives to bring fans closer to the magic this November. From a dedicated App by MyCityWay to its partnership with zeebox and to the launch of Pop-Up Shops, the Macy’s Parade is set to give fans new ways to experience America’s Parade.
“The Macy’s Parade has always been about creating magical experiences that touch millions of spectators,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “This year, in addition to an amazing line-up of balloon characters, floats and performers, spectators in New York or in homes nationwide will be able to join the fun and become a part of the spectacular. Whether it’s through our enhanced mobile app, the up-to-the minute behind the scenes content and interactivity of our new social television platform on zeebox, or the opportunity to take a piece of the pageantry home from our new Pop-Up Shops, this year spectators have fun new ways to enjoy this national tradition.”
Parade fans can kick-off the multi-platform social experience by downloading the free Macy’s Thanksgiving Day Parade App, powered by MyCityWay. The app, developed for iOS and Android devices, will give live spectators and viewers nationwide the chance to interact with the march in real time. From the ability to follow the procession of elements through the streets of the city to the opportunity to tap into traffic cameras along the route for a bird’s eye view or even the chance to add themselves to the line-up via the exclusive Elf-o-matic feature, which allows fans to transform themselves into an Elf balloon and share their high-flying debut with friends; the app is a one-stop destination for all things Macy’s Parade. Available now, with an additional update for the Elf-o-matic feature slated to hit before Thanksgiving, fans can download it from the iTunes App store or from Google Play.
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