ANAHEIM, Calif., Nov. 15, 2012 /PRNewswire/ -- Pacific Sunwear of California, Inc. (Nasdaq: PSUN) (collectively, "PacSun") today announced a new collaboration with fashion darlings Kendall and Kylie Jenner for a young women's line to launch exclusively in PacSun stores nationwide in February 2013. Designed and inspired by the stylish reality TV star sisters, "Kendall and Kylie," a line exclusive to PacSun, will feature a full assortment of on-trend young women's pieces that reflect the optimism, creativity and diversity of PacSun's California heritage.
"PacSun is all about great brands and on-trend merchandising that align with the creativity, diversity and optimism that makes the California lifestyle so unique," said Gary Schoenfeld, CEO of PacSun. "Kendall and Kylie represent all of these unique characteristics and will be an exciting addition to the women's side of our business."The first items in the "Kendall and Kylie" line will include chambray button downs, chiffon tops, high waisted shorts, denim, graphic tees, dresses, jackets, bandeaus and scarves, all showcasing the casual-yet-chic sensibility of the Jenner sisters. The "Kendall and Kylie" line will range in price from $24.50 to $79.50 and will be available online as well as in stores across the country. "Fashion has always been such an important part of our lives, and we are so excited for the opportunity to collaborate with a California-based brand that shares our style and California spirit with everyone," said Kendall Jenner. "Designing every piece of our first collection has been a really exciting creative challenge, and we're so pleased with the final product that will be available only in PacSun stores," added Kylie Jenner. In the months leading up to the release of their line, the Jenners will offer fans and fashionistas several ways to learn more about the upcoming line through social media channels and online content, including behind-the-scenes videos, which will be housed on PacSun's Golden State of Mind microsite – www.gsom.com. "Kendall and Kylie," exclusively at PacSun, is the result of a collaboration that also includes Majestic Inc. With current licenses including Heidi Klum for New Balance and the House of Harlow 1960 line by Nicole Richie, the Jenner agreement constitutes a new foray for Majestic Inc. into fashion for young women. For more information on PacSun, visit www.pacsun.com. For inspiration on styles and trends, visit www.gsom.com. About Pacific Sunwear of California, Inc. Pacific Sunwear of California, Inc. and its subsidiaries (collectively, "PacSun" or the "Company") is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of November 13, 2012, the Company operates 721 stores in all 50 states and Puerto Rico. PacSun's website address is www.pacsun.com. Contact: Corie Jackson PacSunandJenners@edelman.com323-202-1075 SOURCE Pacific Sunwear of California, Inc.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV