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TheStreet Open House

State Auto’s “Invest A Day” Facebook App Promotes Community Service

The State Auto Insurance Companies’ 91-year legacy of caring and community service continues through the launch of an “Invest a Day” Facebook app at www.facebook.com/StateAuto.

Throughout its history, State Auto’s associates and independent agents have given time, talents and financial resources to support their local communities. From the Great Depression, when State Auto’s founder gave away eggs from the front steps of the company’s headquarters, to this year’s record-breaking contribution to the United Way, State Auto remains committed to helping its neighbors in need.

In 2008, the company created the Invest a Day program, which offers associates one paid day per year to volunteer for a charitable organization. State Auto is now taking Invest a Day to a global audience through a Facebook app. The app offers people the opportunity to share their own stories of community service, and then encourage their own Facebook friends to give back by sharing the story on their Facebook Timeline.

“Invest a Day is a concept that is close to the hearts of State Auto associates. We feel driven to spread our spirit of giving back beyond our company to others in the community,” said President, Chairman and CEO Bob Restrepo. “By asking people to share their stories, we’re hoping to inspire a broader commitment to community service.”

To help spread the stories shared through the Invest a Day campaign, State Auto has created @InvestaDay on Twitter and uses the #InvestaDay hashtag. A video featured within the app features State Auto associates telling their stories of giving back through the Invest a Day program.

The State Auto Insurance Companies are part of the State Auto Group. The State Auto Group markets its insurance products throughout the United States through independent insurance agencies, which include retail agencies and wholesale brokers. The State Auto Group is rated A (Excellent) by the A.M. Best Company and includes State Automobile Mutual, State Auto Property & Casualty, State Auto Ohio, State Auto Wisconsin, State Auto Florida, Milbank, Farmers Casualty, Meridian Security, Meridian Citizens Mutual, Beacon National, Beacon Lloyds, Patrons Mutual, Litchfield Mutual Fire, Rockhill Insurance, Plaza Insurance, American Compensation and Bloomington Compensation. Additional information on the State Auto Insurance Companies can be found online at http://www.StateAuto.com/.

Copyright Business Wire 2010

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