Tully’s Coffee ® , a brand within the Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) family of brands, has launched its newest blend of coffee, Hawaiian Blend. Exhibiting a floral aroma and delicate flavor reminiscent of a tropical paradise, the blend is the latest addition to the wide variety of Keurig Brewed® coffees available in K-Cup® packs for the Keurig® single cup brewing system.
Just as an island vacation is enhanced by a slower pace, the quality and richness of the new Hawaiian Blend is enhanced by Tully’s signature slow roast process. The blend’s mix of fine Arabica beans, including Hawaiian coffee, is slow roasted to capture just the right flavor. The resulting medium roast boasts hints of sweetness, an attractive aroma and an exceptionally smooth taste.
“Our master roasters have spent the last year working to develop and perfect the deliciously balanced taste of Tully’s new Hawaiian Blend,” said T.J. Whalen, VP of Marketing and Sales, GMCR’s Specialty Coffee business unit. “We know Tully's Kona Blend was a beloved favorite of many, but due to low crop yields, it’s been discontinued. We wanted to create an equally unique and smooth variety for people to enjoy, and are thrilled with this new offering.”
Tully’s Hawaiian Blend is available in 24-count K-Cup ® packs online at Tullys.com for a suggested retail price of $16.49. Boxes of 80-count K-Cup ® packs are currently available at select Costco stores, with availability expanding to more stores by early 2013. The new blend will be available in the continental U.S. at grocery chains, specialty retailers and mass merchandisers in 2013.Hawaiian Blend joins Tully’s’ 10 other signature blends, which offer flavor profiles ranging from light “Spirited” roasts to dark “Grand” roasts. Tully’s carefully selects high-quality beans from around the world to create each distinctive blend. The existing blends are available in bags, K-Cup ® packs and Vue® packs for Keurig ® brewing systems in supermarkets nationwide and online at www.Tullys.com. To learn more about Tully’s Hawaiian Blend, visit www.Tullys.com. To stay up to date on the latest Tully’s news, visit www.facebook.com/TullysCoffee and join the conversation on Twitter @TullysCoffee. About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100 percent of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating a portion of its profits to socially and environmentally responsible initiatives.
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