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ITV Launches World's First Children's Storybook App With Sign Language

LOS ANGELES, Nov. 15, 2012 /PRNewswire/ -- ITV announced the launch of the world's first animated storytelling app with British and American Sign Language. The Signed Stories app is designed to make reading fun for all children.

"ITV is proud to be creating a digital product which every child can enjoy. Anytime, anyplace viewing is becoming the norm and we believe that all children should be able to enjoy the mobile digital world," said Adam Crozier, Chief Executive Officer at ITV.

The Signed Stories app is fully accessible in sign language, subtitles, narration, animation and music. It aims to make books easier to read for children with deafness and those with special educational needs including autism, Asperger's, dyslexia and Down Syndrome.

"This project is near and dear to my heart because my niece Gabriela is hearing impaired," said Paul Buccieri, Managing Director of ITV Studios International and President and CEO ITV Studios America. "'We are proud to have the app available in North America with Keith Wann and Peter Cook presenting the stories. Signed Stories helps serve those who have serious hearing and special needs and this is a wonderful initiative for me personally, and for ITV Studios America to be associated with."

As part of the app, ITV is creating digital versions of a wide range of award-winning picture books in partnership with leading children's publishers. On its first release, the app will feature books suitable for early years and primary school children, including contemporary stories, updated folktales and fairytales exclusively from international book publisher, Child's Play.

"In 2008, we embraced wholeheartedly the opportunity to work with the Signed Stories website, and we're delighted and honored to be chosen by ITV as their launch partner for this exciting new venture," said Neil Burden, publisher and CEO at Child's Play.

"These apps continue and further our attempts to make our publishing as accessible and inclusive as possible.  They stand out from the myriad of book-based apps currently published for children in that they have manifestly useful and engaging content, outstanding production values and, perhaps most of all, genuine purpose."

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