This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Barneys New York And The Walt Disney Company Launch Holiday 2012 Program: Electric Holiday

Stocks in this article: AOL

NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Barneys New York, the luxury specialty retailer, and The Walt Disney Company, the world's leading entertainment company, launched the 2012 Holiday project Electric Holiday at the Barneys New York Madison Avenue flagship store. A multi-platform initiative infused with fashion and fantasy, Electric Holiday merges the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday project to create a celebration of festive modern electric lights, music and fashion.

(Photo: http://photos.prnewswire.com/prnh/20121115/NY14198-a )

(Photo: http://photos.prnewswire.com/prnh/20121115/NY14198-b )

(Logo: http://photos.prnewswire.com/prnh/20120822/NY59866-a )

"Disney is proud to be part of New York's holiday magic this year," said Robert A. Iger, chairman and chief executive officer of The Walt Disney Company. "Together with Barneys, we've created a one-of-a-kind experience that combines Disney's great characters and storytelling with high fashion for a spectacular celebration of the season."

As part of the Electric Holiday program, 25% of sales from the limited-edition Electric Holiday product collection sold at select Barneys stores and Barneys.com will be donated to the American Red Cross. This is in addition to the $2 million dollars The Walt Disney Company has already pledged to support relief efforts, including $1 million to the Red Cross for immediate relief and an additional $1 million to support rebuilding efforts in Hurricane Sandy affected communities.   In addition, Disney/ABC Television Group organized a national "Day of Giving" on Nov. 6 2012, seamlessly integrating outreach messaging across various programming and raising more than $18 million for the American Red Cross. 

THE ELECTRIC HOLIDAY WINDOWSThe Electric Holiday program and the Madison Avenue flagship's windows were unveiled featuring ' Electric Holiday', a moving art video starring Minnie Mouse on a fun, fabulous fashion adventure in Paris, along with an array of notable fashion personalities and Disney characters.

"Disney is a magical brand and Barneys New York is a surprising brand.  We feel we've captured both the magic and the surprise with this holiday project," said Mark Lee, Barneys New York CEO. "It has been a dream to collaborate with Disney and we at Barneys are grateful that they found it intriguing to mix characters from our different worlds in this way."   

Capturing the essence of the highly stylized fashion world along with the electrically-charged colors and brilliant lights of the magical world of Disney, the video begins with Minnie dreaming of the glamour of Paris. In her dream, she is whisked away to the City of Light, where she comes face to face with revered fashion personalities and takes the runway along with Mickey Mouse, Daisy Duck, and more in fabulous designer fashions. The storyline concludes happily when Minnie wakes up and Mickey presents her with the same designer dress she has just sported in her dream on the catwalk.

The moving art video was conceived to be a playful interpretation of the high fashion world, and will screen for a six-week period in the Madison Avenue windows, as well as in Barneys flagship stores across the country. To help bring the show to life, Oscar®-winning composer Michael Giacchino has created an original score. The video is exclusively on barneys.com, Disney.com and AOL.com.

Fashion personalities featured within the moving art video include:

  • Photographers: Steven Meisel, Mario Sorrenti and Juergen Teller
  • Front Row Personalities: Sarah Jessica Parker, Daphne Guinness, Lady Gaga, Naomi Campbell, Linda Evangelista and Bryan Boy
  • Backstage: Guido Palau, Pat McGrath, Julien d'Ys, Alber Elbaz, Nicolas Ghesquière and Ed Filipowski
  • Editors: Glenda Bailey, Bridget Foley, Emmanuelle Alt, Suzy Menkes, Franca Sozzani, Carine Roitfeld, Cathy Horyn and Anna Dello Russo

Each Disney character is dressed in a one-of-a-kind exclusive look created by some of the most influential fashion designers in the world, including:

  • Mickey Mouse: Balenciaga by Nicolas Ghesquière
  • Goofy: Balmain by Olivier Rousteing
  • Daisy: Dolce & Gabbana
  • Minnie Mouse: Lanvin by Alber Elbaz
  • Snow White: Nina Ricci by Peter Copping
  • Tiana: Proenza Schouler
  • Cruella de Vil: Rick Owens

Using innovative technology and hardware, the Madison Avenue windows features unique display technology using Christie® MicroTiles® from Christie Digital Systems USA, Inc, on which the video will play. Working with d3 Technologies' integrated production system which power the core of the show, utilizing five 4U servers generating 20 simultaneous HD video streams.  An OSRAM Business, Traxon the dynamic lighting and controls manufacturer, supplied almost 500 square feet of LED Mesh and String, as well as intelligent controls to add a layer of video to the window display.

THE ELECTRIC HOLIDAY PRODUCTBarneys New York and Disney have worked to create a range of exclusive (XO exclusively ours), limited-edition holiday gift items, available now for a limited time only at Chelsea Passage on the ninth floor in Barneys' Madison Avenue flagship location in New York, at the company's Beverly Hills flagship location, and Barneys.com.

In honor of this special project, 25% of the retail price of all items in the Electric Holiday collection sold exclusively in select Barneys New York stores and Barneys.com through January 3rd, 2013, will be donated to American Red Cross disaster relief.

The product assortment includes Disney's highly collectible Vinylmation figures designed by Paul Smith and Diane von Furstenberg, Mickey Mouse ears designed by Rag & Bone and L'Wren Scott, and smaller items such as holiday ornaments, edible sweets, toys for children, and much more.

In addition to the Electric Holiday product assortment, there will also be a curated selection of vintage memorabilia available at the Madison Avenue flagship location, including a vintage Mickey watch, a signed biography of Walt Disney and specialty vintage Disney toys.

THE ELECTRIC HOLIDAY MYSTERY GIFT CARD HUNTTo celebrate this special event, Barneys New York hosted a New York City-wide scavenger hunt for gift cards on November 14. A " Mickey Messenger" was posted at various locations throughout Manhattan, and only by following clues on Twitter (@BarneysNY) and Instagram (BarneysNYofficial) were participants able to find him. When participants found the Mickey Messenger—identifiable from his Mickey Mouse ears—they simply gave him the secret password to receive a mystery gift card with a value anywhere between $25 to $500. One lucky grand-prize winner received tickets to the evening's window unveiling event.

THE ELECTRIC HOLIDAY SPONSORSBarneys New York and Disney have collaborated with AOL and Air France, to help further engage the consumer with the Electric Holiday program.

Barneys NY, Disney and AOL have collaborated to create a co-branded media experience surrounding the Electric Holiday project. Acting as the project's digital arm, AOL's StyleList brings the legendary window online with an exclusive showing of the animated short film and behind-the-scenes footage. 

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,567.64 +167.97 1.02%
S&P 500 1,932.60 +28.59 1.50%
NASDAQ 4,393.8530 +77.7790 1.80%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs