Welcomes Former Coca-Cola CMO Sergio Zyman as Investor and Advisor
Nov. 15, 2012
/PRNewswire-USNewswire/ -- GoSpotCheck, a provider of mobile and web-based software that enables businesses to collect on-the-ground, real-time retail data and intelligence, today announced that its proprietary software is now available to any business seeking to better understand how effectively their in-store marketing plans are being executed. GoSpotCheck's new technology promises to streamline in-store marketing operations for consumer product goods brands.
Additionally, the company announced today that former Coca-Cola Chief Marketing Officer,
, is joining the company as an investor and advisor.
GoSpotCheck in the Retail Space
GoSpotCheck is an enterprise Software-as-a-Service web and mobile application for monitoring in-store retail activity. The smartphone application enables field based employees, from field representatives to merchandisers, to better capture and share intelligence while visiting various retail locations. The web based reporting dashboard, Mission Control™, enables managers to then view these insights in real-time, giving them better data from the field to improve decision making. GoSpotCheck's technology improves business processes by reducing both the amount of time spent processing reports from the field and the likelihood of human error from manual data entry.
GoSpotCheck Introduces Mission Control TM
GoSpotCheck's intuitive software, seamlessly integrated with an Android or iPhone app, allows any company's retail team member to participate in custom tailored "missions" set up by their managers. These missions consist of answering questions and taking pictures at locations that have been specified by a manager. The information gathered provides real-time store-level intelligence on how products, promotions and advertisements are being presented.
The data from these missions is available to clients in real-time through GoSpotCheck's proprietary reporting dashboard, Mission Control
. GoSpotCheck uses a number of tools to ensure that the data is accurate, including GPS tagging, time & date stamps on pictures, and a user's history.
said, "We are in the middle of an information transformation that is being set loose by mobile computing technology. Businesses now expect to get real-time insights into their operations, but without the necessary tools, it is just a fantasy. We enable these field team members to capture and share data in a seamless and natural way. We plan to be the go-to platform for businesses to understand their store-level operations. Our platform enables a new age of understanding for retailers and manufacturers to ensure that they maximize their profitability."
Sergio Zyman joins GoSpotCheck
Named one of the three great pitchmen of the 20th Century by TIME magazine, former Coca-Cola Chief Marketing Officer,
is the Chairman and Founder of Zyman Group and has more than 30 years of marketing experience. The author of several books on marketing strategy, Zyman has also worked at PepsiCo and Proctor & Gamble. Zyman's knowledge and expertise will be invaluable as the company continues to adapt its technology and attract new customers.
Zyman recognized the vast market potential for GoSpotCheck's offering as companies spend an estimated
in trade promotions every year, and an additional
on in-store marketing materials. However, the measurement tools have not changed in 30 years. The data GoSpotCheck provides allows brands access to incredibly detailed, accurate data so they can further take advantage of in-store opportunities.
Commenting on his appointment Zyman said, "Trade promotion management has largely remained a mystery as companies have had to rely on anecdotes from field representatives and brokers. The combination of verified data plus the speed in which GoSpotCheck provides results is truly a game changer. I would have equipped my team with GoSpotCheck at Coke, that's why I am putting my money and time behind this company."