Burger King Worldwide (NYSE:BKW) today announced a partnership with La Liga BBVA, the top professional division of the Spanish football league, and PEPSI® to launch a promotion designed to appeal to the brands’ soccer-loving fans. The announcement follows recent news by BKW to launch specialty coffees in Latin America and the Caribbean that tap into the region’s cultural preferences. At participating BURGER KING® restaurants, guests will be able to purchase specially designed, collectible La Liga BBVA glasses with a PEPSI® combo meal. There are 20 glasses to collect in total, each featuring the logo of one of the teams.
The promotion includes the great-tasting food at BURGER KING® restaurants with guest favorite, the WHOPPER® Sandwich, getting a Spanish influenced make-over with the addition of a Manchego Cheese and Chorizo patty and the debut of a new dessert menu offering, Chocolate-Filled Churros. Both new menu items will come in La Liga designed packaging throughout the promotion. As always, taste and quality is king at BURGER KING® restaurants.
The promotion will also take advantage of Burger King Corp.’s new digital platforms in the region with a Facebook application playing a key role for guests looking to win the grand prize that includes tickets to attend any Liga BBVA match in the Real Madrid vs. Barcelona ‘El Classico’ game. Available for download in select markets in 2013, the Facebook application will allow guests to invite their friends to play with them online. The grand prize will go to the participant who accumulates the most goals through the application. The sweepstakes game will be supported in BURGER KING® restaurants with QR codes on food packaging that can be scanned by guests to win extra points towards their total goal tally.
“Our promotions continue to focus on the hot properties our guests love in sports, entertainment and technology,” says Jose R. Costa, vice president of marketing for Latin America & Caribbean region, Burger King Worldwide. “La Liga BBVA has a huge following in Latin America and the Caribbean and this promotion will add value to our guest’s BURGER KING® experience.”
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