LIN Media (NYSE: TVL), one of the largest broadcasters in the U.S. with industry-leading television and digital media properties, today announced the launch of LIN Mobile, LLC (“LIN Mobile”), a new company that will provide mobile marketing solutions for clients nationwide.
Leveraging LIN Media’s 50-year history and its strong relationships with local and national advertisers, LIN Mobile will help clients effectively market their products and services to an increasingly mobile-centric population by delivering targeted and localized media across all dominant mobile devices.
Digital industry veteran Kevin Wassong has been appointed Chief Executive Officer of LIN Mobile and will report to Robb Richter, LIN Media’s Senior Vice President in charge of digital media. Mr. Wassong is the founder and former Chief Executive Officer of digital@JWT, the fully integrated digital branding and e-business arm of J. Walter Thompson, a global advertising agency. Most recently, he was President of Minyanville Media, Inc., an Emmy Award-winning, next-generation digital network that creates branded business content to entertain, inform, and educate investors of all ages. Mr. Wassong is a graduate of the S.I. Newhouse School of Communications at Syracuse University.
LIN Mobile furthers the Company’s goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc.-ranked network, performance marketing technology, and SaaS content management, engagement and monetization solutions - all under one roof.
Commenting on the announcement, Vincent Sadusky, President and Chief Executive Officer of LIN Media, said: “Our investment in mobile demonstrates our commitment to responding to advertisers’ needs and providing them with the most effective marketing channels. Kevin is both a pioneer and a veteran and we are excited to have someone of his caliber advance our mobile business.”
“I am excited about this tremendous opportunity to be a part of LIN Media's impressive digital media portfolio and to launch this company at a time when mobile advertising is becoming a critical component of national and local marketers’ strategic needs,” said Mr. Wassong. “Our business model is unique and focused on giving marketers a brand-safe, engaging and measurable platform to deliver mobile marketing solutions in scale.”