Alternative: Factor gasoline costs into your prospective purchases at faraway stores. You may actually save money by paying more at a store closer to home.
With deals everywhere, you'd have to be crazy to engage in hand-to-hand combat with another shopper over something like a discounted bread-maker - particularly since your competitive instincts may be driving you more than your need for home-baked bread. Crazy like a
, that is.
Alternative: Don't start an altercation for the sake of saving a few dollars. No discounted item is worth an ejection from your local retailer - or worse.
Nothing beats the elation of scoring a $99 tablet - even though the price cuts elsewhere in that store have likely been weakened to protect margins. In any case, there are only 50 of them up for grabs, so it's going to pay to get there early. Aren't you glad you skipped dinner?
Alternative: If a door-buster is the only reason you're visiting the store, you may save more by going somewhere that offers low prices on multiple items you want.
Once you have that tablet - or perhaps only a fractured eye socket - it's time to turn your attention to the kids. While it may have been ideal to buy that must-have item on their list in October, when its price was 30 percent below its current figure, finding one now should still be a cinch given how much ground you'll be covering tonight.
Alternative: Go in search of that toy before Black Friday. Otherwise you're likely to exert more effort and pay more for the item - if you even find it.
Again, this is Black Friday. Is it even possible that prices could be lower at any other time of the year? Well, consumer surveys have indicated that prices
may indeed be lower
at other times of the year. But that bustling crowd around you is all the proof you need that this is the best shopping opportunity of the year - if not decade.
Alternative: Review the regular prices of sale items before you visit the store. Not every Black Friday "deal" represents a deep discount.
As the first rays of sunshine peak over the horizon, other, weaker shoppers may concede that their judgment has been seriously eroded by six hours of frenzied buying and head home. That's when you strike, scooping up the overlooked deals that their "better judgment" prevented them from buying.
Alternative: Pick up what you budgeted for and head home to rest as soon as you can - lest you spend the rest of your day off unconscious on the couch.
Yes, you may have been able to find some similar deals two days later, all while sitting on the couch in your pajamas. But looking back on your Black Friday - the excitement, the competition, the driving, the endless lines, the crushing
credit card bill
that mounted throughout the night - it's clear that no other shopping experience could ever quite match it.
Alternative: Remember that Black Friday is the beginning of shopping season - not the end.
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