Regions Bank and PrimeVest Financial Services today announced an agreement for PrimeVest to provide advisory and investment solutions, along with comprehensive support, to Regions customers throughout the 16 states Regions serves.
Through the bank’s agreement with PrimeVest, Regions Bank customers will have access to a full range of financial advisory services, including managed accounts, mutual funds, annuities, insurance, financial and retirement planning tools, provided by licensed financial consultants based in Regions Bank branches.
“Today more than 4 million individuals and families depend on Regions to provide a better banking experience and help them manage their financial lives. Choosing PrimeVest allows Regions to expedite our investment offerings for mass market customers and deliver financial planning services under the Regions brand that our customers know and trust,” said Jim Nonnengard, executive vice president of Regions Investment Services, a division of Regions Wealth Management dedicated to providing investing, retirement and income planning solutions to the mass market and mass affluent customer segments. “PrimeVest has a proven track record of helping banks create customized programs to meet the needs of their customers and we are pleased to partner with them to offer Regions customers access to comprehensive financial planning, investment and insurance services through our extensive branch network.”
With more than $24 billion in total client assets, PrimeVest serves banks and credit unions as part of Cetera Financial Group, one of the nation’s largest independent broker-dealer/registered investment adviser families. Approximately 500 financial institutions across the United States work with PrimeVest to deliver investment, insurance and advisory solutions to their clients.“Regions is uniquely positioned to create the program of the future and be customers’ trusted financial guide,” said PrimeVest President and CEO Catherine Bonneau. “By working with PrimeVest, they can focus on building a high-performance, service-oriented team while leaving the broker-dealer operations to us. This is a tremendous opportunity to combine our dedicated focus on financial institutions with the impressive scale and expertise at Regions. We’re looking forward to building a great program together.”
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