This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Chase Blueprint And O, The Oprah Magazine Reader Panel Study Reveals That The Holidays Bring Out Smart Shoppers

Stocks in this article: JPM

With the holidays quickly approaching, Chase Blueprint asked an O, The Oprah Magazine reader panel about their strategies for spending this season. The poll revealed that these festive consumers are bringing holiday cheer to friends and family while keeping a close eye on their personal budgets. The study, released by Chase, and O, The Oprah Magazine’s promotion department, indicates that while saving money on holiday shopping is prevalent this year, more than half plan to spend the same or more in the coming months.

Gifts and expenses related to holiday parties were cited by survey respondents as the biggest factors in their budgets this time of year. On average, respondents plan to spend $569 on gifts and $307 on parties this holiday season.

Smart Holiday Shopping

According to the study, two-thirds of respondents (66 percent) “look forward” to shopping for gifts during the holidays. In addition to the excitement surrounding the season, it also shows that people are being mindful with their spending and want to get the most out of every dollar. To stretch their holiday budget a little further, 61 percent plan to use coupons or look for last minute sales, while more than a quarter (28 percent) plan on purchasing most of their gifts during Black Friday or Cyber Monday. Additionally, three in five respondents will create a holiday shopping budget (62 percent) and among those, nearly all are very likely to stick to that budget (95 percent).

“During the holidays, a great amount of focus is placed on buying and giving gifts – which means people are spending money they may not regularly. It’s great to see that people aren’t losing sight of their budgets,” said Rachana Bhatt, director, Chase Card Services. “Developing and sticking to a plan during the holidays will help consumers save time, money and, most importantly, prepare them for a sound financial start in the New Year.”

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs