This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Chase Blueprint And O, The Oprah Magazine Reader Panel Study Reveals That The Holidays Bring Out Smart Shoppers

With the holidays quickly approaching, Chase Blueprint asked an O, The Oprah Magazine reader panel about their strategies for spending this season. The poll revealed that these festive consumers are bringing holiday cheer to friends and family while keeping a close eye on their personal budgets. The study, released by Chase, and O, The Oprah Magazine’s promotion department, indicates that while saving money on holiday shopping is prevalent this year, more than half plan to spend the same or more in the coming months.

Gifts and expenses related to holiday parties were cited by survey respondents as the biggest factors in their budgets this time of year. On average, respondents plan to spend $569 on gifts and $307 on parties this holiday season.

Smart Holiday Shopping

According to the study, two-thirds of respondents (66 percent) “look forward” to shopping for gifts during the holidays. In addition to the excitement surrounding the season, it also shows that people are being mindful with their spending and want to get the most out of every dollar. To stretch their holiday budget a little further, 61 percent plan to use coupons or look for last minute sales, while more than a quarter (28 percent) plan on purchasing most of their gifts during Black Friday or Cyber Monday. Additionally, three in five respondents will create a holiday shopping budget (62 percent) and among those, nearly all are very likely to stick to that budget (95 percent).

“During the holidays, a great amount of focus is placed on buying and giving gifts – which means people are spending money they may not regularly. It’s great to see that people aren’t losing sight of their budgets,” said Rachana Bhatt, director, Chase Card Services. “Developing and sticking to a plan during the holidays will help consumers save time, money and, most importantly, prepare them for a sound financial start in the New Year.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $92.69 -0.59%
FB $119.49 1.43%
GOOG $711.11 1.40%
TSLA $214.93 1.61%
YHOO $37.23 0.79%


Chart of I:DJI
DOW 17,740.63 +79.92 0.45%
S&P 500 2,057.14 +6.51 0.32%
NASDAQ 4,736.1550 +19.0610 0.40%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs