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Blistex Debuts Two New Lip Balms Addressing Moisturization Through Innovation And Select Ingredients

Blistex Simple and Sensitive's six ingredients were chosen for their natural origins and moisturizing qualities, resulting in a formula that hydrates lips without irritation. The six ingredients found in Blistex Simple and Sensitive include:

  • Cocoa Butter – a lush tropical extract with serious moisturizing properties.
  • Sunflower Seed Oil – a nutrient-rich oil selected for its comforting qualities.
  • Jojoba – a naturally derived emollient that helps smooth and soften lips.
  • Vitamin E – a highly beneficial anti-oxidant.
  • Microcrystalline Wax – helps give the formula an appealing form and feel.
  • Phenoxyethanol – a necessary preservative to maintain freshness.

While Blistex Simple and Sensitive was created with sensitive skin in mind, it can be appreciated by anyone – from kids to moms – looking for great lip moisturization. With an expected retail price of $0.99-$1.69, Blistex Simple and Sensitive is now available at drug stores, supermarkets and mass merchandisers nationwide.

About BlistexThe Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for men and women. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

[i] PERT Market Research Concept Test (2011)

Contact Information: Lisa Curran (312) 396-9736 lisa.curran@zenogroup.com

SOURCE Blistex

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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