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TheStreet Open House

Blistex Debuts Two New Lip Balms Addressing Moisturization Through Innovation And Select Ingredients

Blistex Simple and Sensitive's six ingredients were chosen for their natural origins and moisturizing qualities, resulting in a formula that hydrates lips without irritation. The six ingredients found in Blistex Simple and Sensitive include:

  • Cocoa Butter – a lush tropical extract with serious moisturizing properties.
  • Sunflower Seed Oil – a nutrient-rich oil selected for its comforting qualities.
  • Jojoba – a naturally derived emollient that helps smooth and soften lips.
  • Vitamin E – a highly beneficial anti-oxidant.
  • Microcrystalline Wax – helps give the formula an appealing form and feel.
  • Phenoxyethanol – a necessary preservative to maintain freshness.

While Blistex Simple and Sensitive was created with sensitive skin in mind, it can be appreciated by anyone – from kids to moms – looking for great lip moisturization. With an expected retail price of $0.99-$1.69, Blistex Simple and Sensitive is now available at drug stores, supermarkets and mass merchandisers nationwide.

About BlistexThe Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for men and women. For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

[i] PERT Market Research Concept Test (2011)

Contact Information: Lisa Curran (312) 396-9736 lisa.curran@zenogroup.com

SOURCE Blistex

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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