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Hawaiian, Virgin America Announce Frequent Flyer Partnership, Code Share Agreement

HONOLULU and SAN FRANCISCO, Nov. 15, 2012 /PRNewswire/ -- Hawaiian Airlines and Virgin America, two award-winning U.S. airlines, today announced new cooperative marketing agreements that expand the reach of their respective networks and provide a range of new travel benefits for their customers.

(Logo: http://photos.prnewswire.com/prnh/20040827/LAF044LOGO)

Starting today, members of HawaiianMiles, the Hawaiian Airlines loyalty program, are able to redeem their miles for award travel on all Virgin America routes, and members of Virgin America's Elevate® frequent flyer program can now redeem Elevate points for flights on all routes flown by Hawaiian.

The two airlines also announced that Hawaiian Airlines has placed its two-letter booking code on Virgin America flights to Boston, Dallas, Fort Lauderdale, Washington D.C. (IAD); New York (JFK); Las Vegas; Los Angeles; Chicago; Philadelphia; Portland, Oregon; Seattle and San Francisco. This agreement, only the second code share agreement for California-based Virgin America, now offers seamless booking and one-stop check-in on a single ticket for guests traveling between Hawai'i and multiple Virgin America destinations in the U.S.

"Through this new partnership with Virgin America, HawaiianMiles members have convenient access to a host of new cities across the country with high quality service throughout their journey," said Peter Ingram, Hawaiian's executive vice president and chief commercial officer. "We look forward to sharing our island hospitality with all of Virgin America's Elevate members and welcoming new guests from cities we do not serve directly today."

Under the code share agreement, travelers can purchase tickets on Hawaiian's website at www.HawaiianAirlines.com, through its Reservations call center at 1-800-367-5320, from a travel agent or via online travel agencies. Both Hawaiian Airlines and Virgin America will check bags through to guests' final destinations and will issue boarding passes at initial check in for connecting flights on Virgin America and Hawaiian. HawaiianMiles members are able to earn mileage on all code share flights covered by the agreement.

"This agreement enables us to offer guests a seamless travel experience as they travel on our two airlines – between us, we've won countless travel awards for excellent guest service – and our Virgin America teammates look forward to welcoming Hawaiian Airlines guests onboard our flights," said John MacLeod, Virgin America's senior vice president for planning and sales. "The addition of Hawaiian to our roster of partners is a very special Virgin America 'mahalo' for our loyal Elevate members, who can now redeem points for Hawaiian reward travel. Our guests have been asking us for a way to get to the Aloha State since our launch, and we were listening."

Hawaiian is the third airline partner added to join Virgin America's Elevate program and the first Elevate airline partner outside the Virgin airline family – Virgin Atlantic and Virgin Australia were already Elevate partners. The linkup will make it possible for Elevate members to fly to Hawai'i for as low as 20,000 Elevate reward points.* Elevate members may now start booking on Hawaiian by calling Virgin America 1.877.FLY.VIRGIN (1.877.359.8474).

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