What makes this report unique and essential to read?The report provides the latest detailed data on dynamics in the American Confectionery market, providing marketers with the essential data to understand their own, and their competitors', position in the market, and the information to accurately identify where to compete in the future.
Key Features and Benefits
Detailed category coverage is provided, covering three product segments that include: Chocolate, Gum and Sugar Confectionery.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future. Table of Contents
1 Introduction1.1 What is this Report About? 1.2 Definitions 1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016. 1.2.2 Volume Units and Aggregations 1.2.3 Introduction 1.2.4 Large scale, international, program of online consumer surveys 1.2.5 Nationally Representative results (age, gender) 1.2.6 Parents answered on their children's behalf 1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories 1.2.8 Integrated with industry calling and secondary research 2 US Confectionery Market Overview 2.1 US Confectionery Market Analysis by Volume 2.1.1 Overall Confectionery Consumption, 2006-16 2.1.2 Per-capita Confectionery Consumption, 2006-16 2.1.3 Confectionery Market Growth Dynamics, by Volume 2.1.4 Confectionery Consumption by Category, 2006-16 2.1.5 Confectionery Consumption - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 2.2 US Confectionery Market Analysis by Value 2.2.1 Overall Confectionery Market Value, 2006-16 2.2.2 Confectionery Market Growth Dynamics, by Value 2.2.3 Confectionery Market Value by Category, 2006-16 2.2.4 Confectionery Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 3 US Chocolate Market Analysis