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The Future of the Confectionery Market in the US, to 2016 is the result of Canadean's extensive market research. The report presents detailed analysis on the Confectionery consumption trends in the US, historic and forecast Confectionery consumption volumes, and values at market and category level, brand share, and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Confectionery sales overall and to know which categories and segments showing growth in the coming years
Introduction and Landscape
Why was the report written?• This report provides authoritative and granular data on the Confectionery market in the US and, in doing so fills the gaps in marketers' understanding of trends and the components of change behind them• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans• Marketers need data on volume and value changes, brand dynamics, and distribution trends, in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers' behavior on total volumes, values, brands selected, and types of product chosen.