Australia Cider Market Insights 2012
As the Australian cider market has become more complicated and more premium, Canadean has enhanced its segmentation to reflect the changes occurring within the landscape, creating a super premium category
While all segments are expected to grow in 2012, the fastest volume growth is expected to be in super premium cider. The mainstream sector has shown some growth, driven largely by the emergence of new mass market brands such as Tooheys Extra Dry 5 Seeds from Lion (Kirin Group). Unlike many other markets, flavored cider has made minimal inroads in the Australian arena. Strongbow remains the market leader but growth was behind the market. Table of Contents Section 1 Market Update KEY FACTS - Market Size - Growth - Market Value - Distribution 2011 MARKET COMMENTARY - Current and Emerging Trends - Outlook - Imports and Exports - Segmentation BRANDS - Top 10 Cider Brands - Volume, 2009-2011 - Top 10 International Premium and Super premium Cider Brands - Volume, 2010-2011 - Licensed Brand Owners and Licensees - Brand Analysis - Private Label/Private Label Producers - New Products Activity Section 2 Brewer Profiles BREWER PROFILES - FOSTER' S AUSTRALIA - Foster's Australia Brand Volumes, 2007-2011 - LION NATHAN AUSTRALIA - Lion Nathan Australia Brand Volumes, 2007-2011 MINOR CIDER COMPANIES - Drinkworks (DB Breweries) - Suntory Australia Methodology Beer and Cider Attributes Definitions Product Definitions Packaging Definitions Glossary Map List of Tables LEGISLATION AND TAXATION TABLES - Table 1.2.1 - Taxation Base - Table 1.2.2 - Historical Excise Rates of Cider - Table 1.2.3 - Legal Controls on Cider - Table 1.2.4 - Tax Burden on Cider subject to WET PRICING TABLES - Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012
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