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Qualcomm Expands Market-Leading IZat Location Platform To Enable Indoor Positioning Experiences For Consumers, Revenue Opportunities For Businesses

Cisco is working with Qualcomm Atheros to optimize the indoor positioning capabilities of its Mobility Services Engine to enhance service discovery and location-based apps in public venues such as shopping malls, retail chains, hotels, airports, hospitals, college campuses, entertainment destinations and enterprises.

Meridian is a mobile-software company for location-based businesses. Used by everyone from the Venetian Hotel-Resort-Casino to the New York City subway system, Meridian's platform is the first for developing both indoor navigation and location-based services for mobile apps.

"Location-based apps will revolutionize how businesses reach mobile consumers and enhance their experiences in a variety of public places, particularly indoors," said Kiyo Kubo, chief executive officer of Meridian. "By working with Qualcomm and its partners, we can take full advantage of the latest mobile and network capabilities to create innovative apps with indoor positioning that deliver real value to consumers and businesses."

The Qualcomm IZat indoor location platform is now available. To help drive the standardization and proliferation of indoor positioning solutions, Qualcomm is an active member of the In-Location Alliance. For more information, please visit www.qca.qualcomm.com.

About Qualcomm Technologies Inc.

Qualcomm Technologies Inc. (QTI), a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), is redefining the way people incorpo­rate wireless devices and services into everyday life. QTI and its subsidiaries operate substantially all of Qualcomm's research and development activities, and product and services businesses, including Qualcomm's semiconductor business, QCT. QTI's developments enable opportunities across the wireless and wired value chains by making devices and networks faster, content richer and communications more personal and affordable to people everywhere. For more information, go to www.qualcomm.com.

Qualcomm Atheros is a trademark of Qualcomm Atheros Inc. Qualcomm, Snapdragon and IZat are trademarks of Qualcomm Incorporated. Wi-Fi is a registered trademark of the Wi-Fi Alliance. All other trademarks are the sole property of their respective owners.

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